Recruitment Marketing

The global economy has significantly been disrupted by the coronavirus pandemic in 2020, and this disruption has trickled down into all aspects of business, including talent acquisition.  Almost all hiring functions and processes transitioned rapidly into a virtual environment. Technology solutions empowered and inspired the transformation of many recruiting and hiring practices. In other words, while the pandemic disrupted our lives and work, it also accelerated transformation.

Join any serious discussion with talent acquisition professionals these days, and the conversation inevitably turns to out-of-the-box ideas to hire new talent. Case in point: At a conference earlier this year I had a conversation with recruiters from different companies who told me they shared candidates when they did not have immediate positions available for…