HAVI

Offering services in supply chain management, packaging, logistics, recycling & waste and marketing analytics, HAVI partners with companies to address challenges big and small across the supply chain, from commodity to customer.

Launching of a newest product suite: marketing analytics for the restaurant industry. HAVI wanted a way to explain concisely and simply what the product is, how it works and how it benefits restaurant marketing executives.

ClearEdge had developed messaging for the new marketing analytics offering and used that messaging to develop a script for an explainer video. We worked with HAVI to refine the script and add scene notes. From there, our design team developed a full storyboard to hand off to HAVI’s in-house production team, who produced the video. The process was highly collaborative between the ClearEdge team, the HAVI marketing and product teams and the HAVI animation team.

The product was launched successfully, and HAVI is thrilled with the explainer video. In addition to living on the product’s website, the HAVI team shares it with prospective clients and has shown it during presentations.