Carrie Loch, Senior Director of Digital Marketing at ClearEdge joins Emily on this episode of Edge podcast to discuss Google for Jobs and why it’s an opportunity that employers and talent acquisition firms don’t want to miss.
Carrie explains how companies can leverage Google for Jobs to reach the people who are directly searching for open positions in their Google search box, increasing their chances of finding the top talent they need to fill their open jobs. With a few lines of code, employers now have the opportunity to be optimize their listings directly for Google’s powerful search engine.
Carrie explains how job openings on both employer sites and third party recruitment sites, such as CareerBuilder, Monster and Glassdoor, are captured by Google for Jobs in a streamlined way, easily showcasing the best matching positions in the most prominent place; at the top of search results. Not only does this benefit job seekers in making their search more efficient, but employers increase their chances of discovery and conversion, finding the right talent they need to drive their businesses forward.
Listen in to this latest episode to learn the importance of Google for Jobs, the how-tos behind implementation and why you won’t want to miss this latest opportunity for the global search giant.