Tune in each week to listen as leaders share their insights on various business, marketing and industry trends.
Tune in each week to listen as leaders share their insights on various business, marketing and industry trends.
On this episode of TheEdge podcast, ClearEdge Account Manager Emily Tatum sits down with Leslie Vickrey, ClearEdge CEO, to discuss Leslie’s thoughts on the year ahead in marketing. Leslie shares what a marketing team needs to successfully deliver ROI and impact the bottom line, how all organizations can differentiate themselves from competitors, the rise of voice and video in 2018, how organizations can get a positive return on their CRM and marketing automation tools, and so much more. Listen to this episode of TheEdge if you’re looking for a strong marketing ROI in 2018.
Speed is the name of the game on this episode of TheEdge podcast. ClearEdge Account Manager, Emily Tatum, sits down with Katie Twohy, ClearEdge Account Director, to discuss the many benefits to an agile marketing strategy. With agile marketing, teams adopt a similar project execution style as traditional technology development teams to rapidly execute projects with visibility and increase productivity. Katie Twohy explains exactly what agile marketing entails, the benefits, which organizations it works best in and so much more. Tune in to learn if agile is a marketing strategy your organization should adopt.
On this episode of TheEdge podcast, ClearEdge CEO Leslie Vickrey interviews Lauren Jones, Senior Director of Operations at Star Staffing, a fully women operated recruitment firm. The theme of this episode is making life commitments work for you because only a few years ago Lauren started a new life journey that has brought her both work/life balance and fulfillment- something that people spend a lifetime searching for. Lauren speaks to her new journey, which, to give you a hint includes swapping 250 pairs of shoes for 18 chickens, 15 goats, 10 sheep, 8 ducks and 4 dogs. Lauren shares so much actionable insight in this episode on how to achieve fulfillment and balance and she also explains how saying no has brought her more opportunities than yes ever has. Tune in if you’re looking for tips on finding work/life balance and fulfillment.
On this episode of TheEdge podcast, Michelle Krier, Senior Vice President at ClearEdge Marketing interviews Tammi Heaton, Chief Operations Officer at PrideStaff. Tammi shares how she ended up in the recruitment industry after starting her career as a claims examiner, what making the SIA Global Power 100 Women in Staffing list means to her, how she recommends leveraging informal mentorship to excel in your career and so much more.
On this episode of The Edge podcast Emily Tatum, Account Manager and Content Strategist at ClearEdge Marketing interviews co-worker Sarah Schunk, Senior Writer and Strategist on the repeal of Net Neutrality. Sarah explains what net neutrality is, why net neutrality was repealed, what small businesses must think about now that the internet is not an equal playing field, if SEO still matters, and so much more. If you utilize the internet in any capacity, take a listen.
On this episode of The Edge podcast, Michelle Krier, Senior Vice President at ClearEdge Marketing interviews Julie Tabish, Managing Director at Talent Advisory Group. Julie shares with us her winding career path between leaving the investment industry for the talent industry, the gap she saw in the talent market that lead her to launch Talent Advisory Group, the importance of culture and why she’s loving the candidate driven market. Listen to the full episode to hear Julie’s industry insights and inspirational background.
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Andrea Wagner, Vice President of Enterprise Sales at Shiftgig, an app that connects businesses with hourly workers. Shiftgig is the destination platform for the average gig worker and side-job hustler and has grown significantly alongside the rise of the gig economy. Andrea shares how she landed at Shiftgig from previous roles at Spherion, CareerBuilder, and Bullhorn, and what has surprised her about entering the gig economy. Andrea also fills us in on her goal behind making “Shiftgig” a verb, how the industry can continue to encourage women to grow and advance, how she minimizes turnover on her teams, and so much more. Tune in for industry knowledge and inspiration!
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Kelly Van Aken, Director of Experience and Technology Solutions at Aerotek, the largest staffing and recruiting company in the United States. Kelly shares how she started out in the recruitment industry 17 years ago, why she thinks a great candidate experience is critical to success, how recruitment firms can stay competitive against internal HR teams, tips behind being an effective leader and what continues to keep her passionate about the industry.
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Colleen Whiteside, Senior Partner and Marketing Director at Orion Talent, a full-service recruitment process outsourcing (RPO) organization that specializes in military hiring and skilled talent acquisition. Colleen shares why Orion Talent focuses a segment of its business on military recruitment, her advice to companies going through an acquisition, how she instills cohesion in a remote team, as well as what excites her most about marketing.
On this episode of The Edge podcast, Michelle Krier, Senior Vice President at ClearEdge and Nikki Leonardi, Director of Account Delivery at ClearEdge sit down to discuss how organizations can best develop a marketing plan for 2018. Michelle and Nikki explain where organizations should start in creating a marketing plan, how to align your overall business goals with your marketing initiatives, how much money organizations should invest in marketing, how to assess ROI and so much more. If you’re interested in creating an effective marketing plan in 2018, this one’s for you.
On this episode of The Edge, ClearEdge’s Digital Marketing Strategist, Gina Kelly, discusses how to effectively share content on social media. Gina first explains the importance of creating great content because your audience will only share content that grabs their attention and makes a compelling argument. Gina then dives into how to identify on which social channels you should share your content, the best times of day to share, and whether or not you should put money behind your content through social ads and promoted posts.
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Rhona Driggs, President of Volt Consulting Group, a global end-to-end talent acquisition and workforce management services provider. Rhona shares her history in the recruitment industry as well Volt’s history with how the company was started on only $13. Rhona describes how her background in staffing has helped her grow her MSP team so quickly over the past year, she shares her leadership mantra, lead how you want to be lead and how the continual evolution in the industry excites her, especially in the MSP space.
On this episode of The Edge podcast, ClearEdge Senior Vice President Michelle Krier interviews Genia Spencer, Executive Vice President of System One’s Creative and Digital Services division. Genia wasn’t always part of System One, her previous company, TeamPeople, a media staffing organization, was recently acquired by System One and Genia fills us in on why TeamPeople and System One are a great match. Genia also gives us insight into how she got into the recruitment industry, key traits of a good mentor, the importance of having a personal business plan and a new initiative the Women in Leadership council of the American Staffing Association is putting together that every woman in recruitment will want to be a part of.
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Joan Davison, President and CEO at Hire Counsel and Mestel & Company, a leading services provider to law firms, corporations and government agencies for today’s new legal economy. As a leader in the recruitment industry, the theme of Joan’s interview is leadership, and Joan begins the interview by sharing how she experienced adversity at a young age that lead her on her successful career path from operations to the c-suite. She also explains why execution is key at all levels of an organization, how she’s remains constantly inspired as a leader, what excites Joan most about being in the recruitment industry and so much more.
As demand for top technology talent continues to grow, getting open positions in front of job seekers is key to staying competitive. One of the newest and most effective ways to better connect with motivated job seekers is through Google for Jobs. On this episode of the Edge podcast, Emily sits down with Carrie Loch, Senior Director of Digital Marketing at ClearEdge, for an easy-to-understand Google for Jobs 101. Listen in to better understand the process, benefits and importance of leveraging Google’s latest and greatest recruitment tool. Check out more details on our blog on How to Optimize for Google for Jobs.
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Gina Chisholm, Director of Marketing and Technology at KellyMitchell Group- a global technical staffing firm. Gina gives us insight into her marketing world at KellyMitchell, including how she manages expectations and priorities from corporate needs to local market needs as well as client to candidate focused programs and internal communications. Gina also shares how her team is closing the technical skills gap we’re seeing among some tech professionals today, new technologies Gina can’t live without, lessons she has learned from her CEO Cassandra Sanford, what she does with her passion for innovation and tech outside of work and so much more. Listen to the episode by clicking the share link below!
On this episode of The Edge podcast, ClearEdge Senior Vice President Michelle Krier interviews Penny Queller, Senior Vice President and General Manager at Monster. Penny shares why she joined Monster in her new role, how organizations can better attract and engage candidates, the most impactful ways the industry has changed over the past 25 years and advice she would give to individuals in the recruitment industry who want to rise to the top.
On this episode of The Edge podcast, Emily interviews Lindsay Finlay, director of Education Sales at RIVS Digital Interviews. Lindsay and Emily discuss recruitment software because between Applicant tracking systems, customer relationship and vendor management software, behavioral analytic software, interviewing software the recruitment software space is completely saturated and Lindsay shares with us how to identify recruitment software that’s right for your team. Lindsay shares the benefits of digital, specifically video interviews, software that address multiple recruitment needs so that HR teams are getting the most bang for their buck, her take on predictive analytics when implemented in the interview process and software she thinks is going to become a staple in the interviewing process within the next 5 years.
On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Megan McCann, CEO and founder of McCann Partners, an IT recruitment firm. Megan shares how she landed in the IT recruitment space, the reality behind being an entrepreneur and owning your own company, advice Megan would give to business owners looking to sell their company and so much more! If you’re a business owner, you’ll find golden nuggets of information in this episode. Enjoy!
On this episode of The Edge, ClearEdge CEO Leslie Vickrey and Emily Tatum discuss ClearEdge’s brand refresh! Leslie and Emily first explain the difference between a brand refresh and a rebrand and then Leslie dives into why she made the decision as the CEO to refresh ClearEdge’s brand. Leslie explains the type of investment a brand refresh entails, questions business owners should ask themselves to determine whether they need a brand refresh and so much more. If you’re contemplating a brand refresh or are interested in the power of brands, tune in!
On this episode of The Edge, ClearEdge CEO Leslie Vickrey interviews Patti Johnson, CEO of PeopleResults- a management consulting firm that helps leaders and organizations make changes to not only realize their goals, but also reach them. In the interview, Patti provides insight into how she scaled her business from the ground up to now consult clients such as Pepsico, 7/11, Microsoft and many more. Patti has also written a book called Make Waves: Be the One to Start Change at Work & In Life. Patti gives advice on how you can also write and publish a book that compliments both your personal brand and your professional brand.
Nancy Harris, Founder and CEO of Restart Consulting and co-founder of DisruptHR stops by the ClearEdge office! Nancy shares how organizations identify pain points within your organization, common pain points she’s seeing organizations face, how HR teams can reevaluate their HR process to understand how they can advance their process and more.
Michelle Krier, ClearEdge’s Senior Vice President, shares how marketing can have a positive impact on organizations’ bottom line, how to identify the type of marketing initiatives you need to invest in for your organization and questions you should ask when vetting marketing agencies to partner with.
Britni Sehgal, Director of marketing at Envoy, stops by the ClearEdge office to fill us in on how current immigration policy discussions could affect recruitment. Britni shares insight into immigration topics such as how recent government discussions surrounding H1B visas will impact companies who rely on foreign talent, how organizations can utilize foreign talent to close the skills gap. as well as some marketing questions like what excites Britni most about marketing and marketing tools she can’t live without.
ClearEdge Senior Vice President, Michelle Krier interviews Jocelyn Lincoln, Vice President of Talent Supply Chain Center of Excellence at Kelly Services, one of the first staffing firms in the industry. Jocelyn shares key takeaway messages such as how organizations can use predictive analytics to inform their talent strategy, how organizations can actually execute on their core messaging at every level and trends Jocelyn is seeing in recruitment and talent acquisition today.
Ann Warren, Vice President of Public Relations at ClearEdge joins Emily to discuss the role public relations plays in organizations’ marketing and communication strategy. Ann shares how PR has changed in the Digital Age, tactics on how to capture the attention of reporters and her thoughts on whether press releases are dead. If you want a cutting edge PR strategy, this one’s for you!
Brands- every organization has one, but not every organization utilizes their brand to its fullest potential. Janalyn Kidd, ClearEdge’s Senior Creative Director and Brand Strategist sits down with Emily to discuss the topic of branding. Janalyn shares what it means to have a strong brand, the advantages of having a strong brand and how companies can work towards building a stronger brand.
Emily Tatum interviews Jamie Delsing, Managing Partner, Owner and self proclaimed Chief Motivational Officer at Consultis, a technology staffing firm. Jamie shares her family history within the staffing industry and how her grandfather was one of the first individuals to bring the notion of contract workers into the market place. Jamie explains how the staffing industry has changed since her grandfather began staffing individuals in the 1940’s and what she’s looking forward to in the future of staffing.
Social media is a huge part of many organizations’ marketing strategy and depending on the type of audience you’re targeting, it could be the most important marketing element. But it has to be done right in order to play a key role in your marketing strategy and serve the possibility of taking your organization to the next level. The first step in taking inventory of you social platforms’ competitive advantage and understand the type of content you should post starts with a social media audit. Digital Marketing Strategist, Maggie Christ, explains what a social media audit is, why it’s crucial for organizations to conduct and how you can get started on an audit today.
ClearEdge CEO Leslie Vickrey interviews Lisa Maxwell, Founder and Managing Partner at Gerard Stewart, an international recruitment firm specializing in executive and c-level talent recruitment. Lisa shares her passion for staffing CEO, Board, and Presidential level roles and fills us in on the new c-level role organizations are looking for as well as how executives can continue to grow in their careers. Enjoy!
SEO (Search Engine Optimization) is like Apple’s frequent iOS updates. Everyone agrees it’s a good idea, but no one really knows what it does. ClearEdge Marketing’s Digital Marketing Director, Carla Riseman, is here to tell you exactly what SEO is and how you can make sure your website is fully search engine optimized to enhance your Google rankings.
ClearEdge CEO, Leslie Vickrey, interviews long time friend and mentor, Anna Frazzetto, Chief Digital Technology officer and Senior Vice President of Harvey Nash. Anna discusses her early career days as a programmer, what drew her into sales and how her background in technology impacted her passion for women in technology and exposing children to STEM at an early age. Anna also gives insight into the top three digital trends that are driving executive decisions today. Listen and share.
Emily interviews ClearEdge CEO Leslie Vickrey to celebrate International Women’s Day. During their talk, Emily covers everything from what sparked Leslie’s passion for advancing women in business to the challenges and opportunities women face today and how to build confidence starting at a young age that will carry well into a professional career. Listen now.
Discover the purpose, mission and vision behind providing you with a valuable ClearEdge Marketing audio expereince. Each week Emily will bring to you knowledge from ClearEdge’s very own marketing experts as well as influential women making waves in the staffing industry.
ClearEdge Marketing is a full-stack marketing agency for companies in talent management. We ignite brands with bright ideas and results to match!
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