Blog

Corporate social responsibility is a key part of an overall marketing strategy, but when disaster strikes, your organization needs to err on the side of sensitive, playing by an entirely different set of rules. In “What You Can Learn From How Recruitment Firms Managed Disaster Relief,” I share takeaways from several recruitment agencies in affectedRead more

Employee-rated websites like Glassdoor are gaining traction far beyond job seekers, as executives, potential investors, clients, prospects, competitors and even the media are flocking to the site. In “Turning Lemons Into Lemonade: The Art of Managing Glassdoor Reviews“, I offer advice on how the C-Suite, HR, and marketing can implement strategies to respond, manage and maintain online reviews.Read more

In early September, I had the pleasure and honor of being a panelist at the 31st annual Women’s Business Development Center’s Conference, held just outside of Chicago. The WBDC is an impressive organization, a nationally recognized leader in the field of women’s economic development, whose mission is to support and accelerate business development and growth,Read more

Job Postings Need to Be “Discoverable.” Now Google Can Help. Google is now officially in the jobs listing business, and this is a must-seize, must-act opportunity for today’s employers and talent acquisition firms. Now you can leverage Google’s legendarily smart search capabilities to make your job listings easy to find on Google by the peopleRead more

Elevating your brand above your competition requires an approach that will give your brand a clear voice of authority, influence and knowledge in the marketplace. A solid thought leadership strategy will help build this brand reputation, while presenting your organization with opportunities for sales growth. The goal of a thought leadership strategy is to positionRead more

I think “marketing” has a reputation for being a really fun job. When you think about the fun things a marketer gets to do, it can be hard to refute. From orchestrating websites and lead generation campaigns to building a brand and supporting it with a content marketing strategy – I have to admit beingRead more

An acquisition is an exciting and nerve-wracking time for all involved – the company making the acquisition as well as the company being acquired. Employees of both organizations will likely wonder how things will change as a result of the acquisition, not to mention what the impact will be from a marketing and branding perspective.Read more

Some people are destined for entrepreneurship from childhood. Whether it’s setting up a lemonade stand or launching a side business in high school, these successful people set off on an early path of leadership. My journey was a bit different. Although I was never afraid to take risks, the launch of ClearEdge Marketing started withRead more

3 Storytelling Tips to Share Your Company’s Employment Brand Effective and inspired storytelling is a true art form. Every great story espouses essential elements to keep the story running smoothly and allow the action to develop in a logical and engaging way that the audience can follow. Whether penning the next best seller or promotingRead more

Deciding to outsource some or all of your marketing efforts is a big decision that requires several steps. Taking the time to embrace the process of finding and selecting a marketing partner will ensure your partnership is a successful one. Taking the first step The first step is especially critical – find potential marketing agenciesRead more