Parker Dewey

Revolutionizing recruiting, one (micro) internship at a time

The Challenge

As a mission-oriented organization, Parker Dewey believed that the current recruiting system didn’t work for employers, individuals, universities, or society. Not many people knew what a micro-internship was, let alone how it was disrupting the recruiting landscape. Parker Dewey needed to gain both attention and momentum in the industry and establish themselves as an innovative leader. ClearEdge was tasked with developing and amplifying their story, and generating high-profile media coverage among talent acquisition leaders.

The Approach

Enabling media placements that spark excitement and engagement in the work and philosophy of Parker Dewey was our priority. By creating opportunities to educate people about micro-internships and inspire passion, ClearEdge shared the story of Parker Dewey across a broad spectrum of global, local and industry media, when and where it counted.

The Results

By crafting and sharing the Parker Dewey story, ClearEdge ignited long-term relationships between the Parker Dewey brand and its audiences and delivered immediate and long-term sales enablement opportunities. We secured interviews, placements and write ups with a wide array of leading global organizations (featured below).

Through customized thought-leadership-focused pitches for targeted trade and national news outlets, we secured Parker Dewey’s CEO Jeffrey Moss as a presenter with Microsoft at the National Association of Colleges & Employers Conference, as well as a speaker at the ARA Chicago Summer Conference.

 

Our dedicated and experienced PR team was able to achieve all these feats in lieu of hard news, but based on the strength of the story alone, they knew exactly what kind of attention Parker Dewey could benefit from—and how to use these platforms and tactics to reposition them as an innovator in the industry.

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