Building a brand packed with purpose
Medix had ambitious growth plans as it transitioned from its successful roots as a staffing firm in the healthcare industry to becoming a global talent tech solutions provider specializing in healthcare, life sciences, technology and engineering + construction. They needed to better understand which tactics could be brought together under a strategic approach and how to measure those results appropriately. The goal was to create a marketing strategy and plan that would elevate their brand in line with their business aspirations.
With deep and extensive domain experience, ClearEdge was well positioned to initially act as the outsourced marketing lead and added execution arm for Medix. Starting with a full audit of the previous Medix marketing activity, alongside research and assessments, ClearEdge delivered a comprehensive, results-driven marketing strategy which resulted in immediate sales activity and revenue generation.
A refresh of Medix brand resulted in smart messaging and an updated visual identity, all culminating in a sleek new website. This new brand framework shifted market perceptions and firmly positioned Medix as an innovative leader and trusted partner in the talent tech space.
“We worked with ClearEdge on a few projects, but it wasn’t until we asked them to audit our marketing and our brands that we realized the full potential of the partnership. We brought them in to act as our executive marketing advisor, support our internal leaders and bring special forces to our marketing team. ClearEdge has managed to align marketing to our business goals, elevate our brand, track and demonstrate revenue growth and help raise up our internal talent. If you’re looking to scale your company or simply aren’t getting value from your marketing, there isn’t anyone better than the ClearEdge team.”
-Andrew Limouris, CEO Medix
Our approach ignited long-term relationships between Medix and its stakeholders, creating a solid foundation to refine their marketing positioning. Integrated sales and marketing efforts led to the best recorded lead generation performance in team history. Medix successfully reached new prospective clients and consultants, increased brand awareness and in one example, elevated sales pipeline growth with 45 qualified leads, all in one quarter alone.