Capturing a brand’s authentic legacy

The Challenge

Malone wanted to reinvigorate their brand by communicating their distinctive, people-focused culture more effectively to the marketplace. Built on a legacy of caring, the company serves as living proof that strong relationships drive stronger results. At ClearEdge, we knew that engaging people in a way that brought a creative, high-energy spark would culminate in a high-impact brand strategy.

The Approach

Through deep market research ClearEdge uncovered an irresistible story and built a strategic brand framework as a foundation to inspire and refine their market positioning.


Brand strategy workshops further ignited insights, ideas and consensus about how Malone needed to refresh their brand, communicate their story and crystallize their marketplace position.

“You have so effectively brought to life the essence of Malone. You have helped us honor our legacy, while keeping us current and fresh in today’s market. The final imagery was beautiful. The way you crafted the messaging was brilliant. I am so grateful for your calm, organized approach to the website project. Your follow up and attention to detail was amazing. You are an amazing partner. I look forward to continuing our relationship!”

-Kathy Van Pelt, former Vice President, Marketing

The Results

Our work together enhanced the technology and content strategy for a completely revamped Malone website, the delivery of social media campaigns and exciting new sales collateral assets to create a cohesive, impactful approach.


Brand launch was an instant success. A company-wide kick off created infectious employee engagement. The coordinated external social campaigns leveraged the launch excitement, leading to increased brand recognition and an accelerated sales pipeline.


Acting as an outsourced CMO, ClearEdge continued momentum for Malone by working closely with the executive team to mentor their current marketing department, develop and execute lead generation campaigns and activate account-based marketing tactics.

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