HAVI

Packing the pipeline for a supply chain leader

The Challenge

HAVI, a global, privately owned company focused on innovating, optimizing and managing the supply chains of over 300 leading brands, planned to bring new marketing analytics and packaging products to market and needed an innovative marketing strategy: one that commercialized their product and enabled sales.

The Approach

ClearEdge stepped up with a delivery channel combining deep functional expertise, long-established relationships, expert supply chain industry knowledge and high-impact partnerships to fuel success. Through extensive customer research which shaped a comprehensive marketing plan, we helped HAVI pave the way for business launch and future growth.

 

High impact editorial content, established relationships with the media and digital campaigns creation built awareness and refined a top-of-the-funnel campaign, positioning HAVI as a credible category thought leader. The campaign sparked an onset of sales enablement and lead generation tools and a range of content tools from ebooks to infographics, newsletters, blogs and social media campaigns.

The Results

Our ability to blaze a high-impact trail of activity at blistering pace propelled outstanding immediate and sustained results — including new business with some of the largest quick service restaurant names in the industry.

 

ClearEdge successfully accelerated HAVI’s sales pipelines, cemented their brand awareness and positioned them as an industry leader. Best of all, our action-oriented ability to engage internal and external stakeholders in a way that ignited energy, passion and business growth created a long-term, successful partnership with HAVI.

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increased paid search traffic YOY

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increased email marketing YOY

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more web traffic via email

 

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