The role of chief marketing officer (CMO) is well-established. The creation of “chief marketing officer” as a position dates back to the 1990s in response to the increased complexity and strategic importance of marketing as a business growth driver. Today, most every company listed on the Fortune 500 has one and the broad parameters of…
As your business matures, adapts, and innovates to serve your customers and grow your revenue, your approach to marketing must naturally change to support your strategic vision for the future. In fact, it’s pretty close to a guarantee that somewhere along the way you’re going to wonder: Is it time to hire a CMO? It’s…
Subject Matter Expert: Lesly Cardec (5:29) A crisis communication plan is like insurance. You hope you never have to use it. But when you do, you’re beyond grateful that you have it. ClearEdge Account Director Lesly Cardec walks through how to define what constitutes a crisis, who needs to be involved in your crisis team…
