If you’re even remotely connected to the world of marketing, you’ve heard of Google Analytics 4. But, if you’ve made the switch to this new data analytics platform or are still thinking about it, you probably have a lot of questions. In this overview, we answer a few of the most common questions we get…
ChatGPT: What exactly is it good for? Hint: A poet this thing is not. Okay, ChatGPT and generative AI in general are officially a big deal. Big enough to spark some serious questions we hear all the time: Is AI going to change marketing as we know it and a whole host of content-based…
Written by: Nicole VanNienwenhove ClearEdge is proud to support Neurodiversity Celebration Week 2023, a week created as a worldwide initiative that challenges stereotypes and misconceptions about neurological differences. Rather than labeling people with deficits or a disability that needs to be “cured,” neurodiversity instead considers and celebrates individuals’ strengths and weaknesses. So what exactly is…
In this third installment of the Allyship in Action series, Mark Nussbaum, Chief Administrative Officer for DISYS and Signature Consultants joins host Leslie Vickrey, CEO and Founder of ClearEdge Marketing. The pair embark on a conversation about allyship and the importance of switching from a power stance to a learning stance, they share stories of putting that belief into practice, discuss the DEI efforts Mark has put in place at his own companies, and to wrap it up they dive into where our industry stands today and how we move it forward with an eye toward diversity.
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On the latest episode of TheEdge, our host, Leslie Vickrey, ClearEdge Marketing CEO and Founder, is joined by Leonie Tyler, President of S.i. Systems. The episode opens with a story about how Leonie started her career at just 16 and goes on to discuss the intersection of allyship and friendship, Leonie’s personal meditation practice and how that has expanded to her workplace culture, and the process of working with private equity firms along with advice for other women looking to take on investment at their firms.
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A thorough and accurate job post is the first touchpoint your candidates will have with the open role at your company and important part of laying the foundation for candidate attraction. An appealing and accurate job post will ensure you get the best, most relevant, and most qualified applicants. Listing the salary is the most…
In this second installment of the Allyship in Action series, Eric Gregg, CEO and Founder of ClearlyRated, joins host Leslie Vickrey, CEO and Founder of ClearEdge Marketing. Eric shares about his allyship journey and the belief that you never really arrive at allyship, the pair recount stories of shared experiences they have had during industry events and the important roles allies played, and discuss ClearlyRated’s DEI initiatives and the impact they have had on the industry.
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Candidate attraction is not a simple task, and it has become more complex than ever before. The job market remains increasingly competitive for employers with candidates in the driver’s seat for the foreseeable future. We recently launched the campaign below for a client in the talent acquisition space and it performed very well, but it…
The Lady Leaders Book Club, authors of Together We Rise, are releasing a series of 6 podcasts with You Own the Experience and TheEdge. Hosts Leslie Vickrey of TheEdge podcast along with Lauren Jones and Rob Mann of You Own the Experience sit down with the authors to discuss their stories and the impact the…
On this episode of TheEdge, Michelle Sims, CEO at YUPRO, joins ClearEdge Marketing CEO and Founder Leslie Vickrey for an uplifting discussion centered on persistence and confidence. We hope you enjoy this episode.
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