Digital Advertising During a Global Health Crisis: The Do’s & Don’ts

Digital Advertising During a Global Health Crisis: The Do’s & Don’ts

Although we’re in a global health crisis, some advertisers have found ways to leverage digital advertising to set their business up for success now or in the future. For all of those brands who are running or considering launching campaigns, take note of these do’s and don’ts for advertising during the current climate. If you’re...
The State of Digital Advertising: Is It Smart to Advertise During a Global Health Crisis?

The State of Digital Advertising: Is It Smart to Advertise During a Global Health Crisis?

Many business leaders and marketers are considering whether it’s the right time to invest in digital advertising. Our clients and peer networks have asked us questions, like: Is advertising in poor taste right now? Will it hurt my brand? If I need to drive revenue, are digital ads the best way to make that happen...