OUR BRAND STORY: When I Knew It Was Time to Hit Refresh
It’s been more than just summer brightening things up in Q3. ClearEdge Marketing’s first brand refresh in 11 years turned up the heat on our color palette— not to mention a bold new brand motto: the Brilliance to Ignite.
ClearEdge was killing it in the marketing game for a decade+, but like many growing companies (or families, for that matter), we let our own house get a little unkempt. You can listen to The Edge Podcast, below, for more on how client feedback helped us prioritize our own image and led to a new message, updated look and one fresh website (seriously, check it out).
But the refresh wasn’t just about looks and words. It gave us a chance to dig deep, talk to the people around us and discover the essence of what we bring to the world.
Now, it’s your turn
When was the last time your organization looked inward? Take one minute to answer our two-question survey about the state of your brand (we promis e: it’s a quick one), and then tune in for the results. // TAKE SURVEY
CEO & Founder
PODCAST: Why Did ClearEdge Refresh Instead of Rebrand?
In our latest podcast, Emily Tatum talks to Leslie Vickrey about listening to clients, sprucing up your brand and embracing the power of the ultimate ClearEdge refresh. Plus, they talk rebrand vs. refresh— and how to follow signs to what’s right for you // LISTEN IN
CLIENT FEATURE: How Sevenstep Found Its Spark
When Sevenstep CEO Beth Gilfeather approached ClearEdge, she said their brand wasn’t keeping up with who they were as a fast-growing, emerging RPO company. And their passive and digital marketing tactics were disconnected from the boundless spirit of their brand essence. So, ClearEdge embedded a team to find the right fuel to ignite Sevenstep’s brand spark and freshen up its brand platform to launch the company into its bold future.
“The creative talent at ClearEdge was simply terrific. They were able to find the brand essence that has been in us all along and empowered us with immersive copy and resonant visuals to make our distinct mark on the marketplace.”
Beth Gilfeather, Founder & CEO | Sevenstep
ClearEdge took one sizzling spark and turned it into a breathtaking new digital experience for the relaunched Sevenstep brand and website // SEE IT LIVE
AROUND THE INDUSTRY: A Look into the Future of Staffing
The Impact of AI on Recruitment: The Technologist’s Perspective
(featured on RIX, a peer-driven content platform for staffing + recruiting executives // powered by Bullhorn) Tech shifts the landscape of the recruiting world every day. ClearEdge client Harvey Nash’s IT Director Gavin Wilkins takes a look at what agencies need to do to get more agile— and to just plain keep up // READ MORE
2017 State of Talent Acquisition
Talent Tech Labs recently launched its first annual survey of senior HR and talent acquisition leaders. Ready to transform your talent strategy with new solutions for a new era? Download the report to see what industry leaders have to say // DOWNLOAD IT
Executive Women’s Lunch Sponsored by ClearEdge Marketing
ClearEdge Marketing continues its tradition of sponsoring the most-talked-about event at the TechServe Annual Conference & Tradeshow, the Women’s Luncheon! Taking place on Nov. 11, 2017, this event serves up a rare opportunity to have candid conversations with women leading the IT staffing industry about career journeys, confidence, challenges and goals. Don’t miss it // GET MORE INFO
ClearEdge Quarterly Edge Award Winner: Stephanie Degenais
Have you met Senior Writer + Strategist Stephanie Degenais? Don’t worry: you’d remember if you did. Our Q2 Edge Award Winner brings her own spark to everything she touches. She’s not only been lauded for the words and ideas she brings to table, but personality, too. With a knack for driving fab marketing + PR strategies, not to mention expertise in analyst relations, with a side of stand-up comedy on conference calls, Stephanie’s spirit, dedication and ability to bring a little extra lightness to any situation—no matter how pressing or stressing—is a culture-changer.
She’s a shining example of what it means to be purely BRIGHT at ClearEdge Marketing. Congrats, Stephanie—and thank you! // MEET STEPHANIE DEGENAIS