Job Postings Need to Be “Discoverable.” Now Google Can Help.
Google is now officially in the jobs listing business, and this is a must-seize, must-act opportunity for today’s employers and talent acquisition firms. Now you can leverage Google’s legendarily smart search capabilities to make your job listings easy to find on Google by the people you want to hire. Want to see your jobs pop-to-the-top of Google’s job search listings? Here’s what you need to do:
1. Mark Those Job Postings Up
Google has released markup specifically related to its Google for Jobs initiative (the company’s commitment to helping people find work through Google technology). This markup using Job Posting structured data will give your SEO strategist and/or Web developer the information needed to ensure jobs on your career pages get indexed by and rank high on Google for Jobs. Google has provided a detailed explanation of how to create job postings and how to use structured data to boost those rankings here. For those new to SEO, this may be a daunting but important first step. However, for employers and recruiting firms with strong SEO recruitment marketing in practices in place, this will be a smooth and strategic addition to the good search optimization work already in place.
2. Submit a Sitemap
To get each job listing up, Google also instructs businesses to be sure to “submit a sitemap (or an RSS or Atom feed) with a date for each listing.” A current (of the hour even) sitemap will be essential to strong rankings because it is the tool that informs Google of changes to and removals of postings.
3. Embrace the Help
In Google’s June 20 announcement of the job listings capabilities, the company provided access to a suite of tools to help SEO strategists and Web developers get job listings posted and rankings high. We are sharing resources they outlined here to help you and your recruitment marketing team get started.
Google’s Suite of Tools for Listing Jobs:
- Structured Data Testing Tool to validate markup and preview listings
- Keep track sitemap status with the Sitemap Reports
- See aggregate stats and markup error examples in Search Console
For some firms, these tools and guidelines will be exactly what’s needed to get those Google job listings going. For others, this might be an undertaking your team does not have time for or one that requires some added technical expertise to manage. Never fear, our team at ClearEdge is more than happy to help you get the most from this new talent access opportunity from Google. Contact us now and get started on making Google a gateway to more talent.