ClearEdge & TechServe Alliance to Host Webinar—Your Brand Matters: What Does Your Brand Say About You?
Tuesday, May 10, 2011 from 11:30 a.m. – 12:30 p.m. CT
Your brand is bigger than your name and much more important and influential than a logo. Your brand encompasses the visual, verbal and emotional character of your company. A strong brand generates enthusiasm, promotes loyalty and strengthens business recognition and respect. A weak brand, however, is a bona fide Achilles' heel.
When customers, prospects and employees don’t fully understand what your business does, the qualities that make it unique and its vision for growth, their confusion becomes your liability. Important opportunities—from partnerships and leads even to sales—can be lost due to poorly executed branding. And now social media and the powerful voice it has given individuals in the marketplace have added an entirely new and critical layer of brand management.
Join ClearEdge Marketing President Leslie Vickrey for a one-hour webinar focused on the importance of putting your best brand forward, something many IT services and staffing businesses ignore. You’ll learn how and why key message development is a vital exercise in strategic business planning and brand building. The webinar will use industry and TechServe Alliance case studies to demonstrate how key branding elements—from logos to vision to value proposition—are aligned to strategic business goals and applied to today’s communication and marketing vehicles (such as Web sites, employee, investor and partner communications, social media, etc.).
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance,
SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida and Massachusetts. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile at www.facebook.com/pages/ClearEdge-Marketing/20365672223.
About TechServe Alliance
TechServe Alliance (formerly NACCB) is a collaboration of IT services, clients, consultants and suppliers dedicated to advancing excellence and ethics within the IT services industry. Through its many proprietary products and services that are built upon the collective knowledge, buying power, and action of hundreds of IT services and thousands of world-class clients, TechServe Alliance enhances efficiency and supports its companies in identifying premier IT consulting opportunities. In addition to providing unparalleled access to industry information and best practices through both peer-to-peer knowledge sharing and subject-matter experts, TechServe Alliance also keeps its alliance companies regularly informed of critical industry data, business trends and legal and legislative developments and provides online access to an extensive library of industry-specific white papers. Committed to advancing the industry, TechServe Alliance promotes ethical business practices by sponsoring the Statement of Business Principles—an ethical code of conduct to which all members are required to subscribe. Headquartered just outside of the nation’s Capitol in Alexandria, Virginia, TechServe Alliance represents the interests of the industry before the U.S. Congress and other policymakers. Learn more at www.techservealliance.org.
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