Staffing firms still spend relatively little on marketing
But VP of research says increased marketing may be advisable

Staffing Industry Report, April 2010

Compared with other industries, the staffing industry spends relatively little on marketing, but is it time for a change? Staffing Industry Analysts VP of Research Jon Osborne says increased marketing might make sense. Meanwhile, several marketing firms that cater to the staffing industry say they are seeing more activity.

In this article, Osborne taps ClearEdge President Leslie Vickrey for her insights on staffing firms and marketing spending as well as her recommendations for the highest bang-to-buck marketing. Read the article to learn more.

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