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PR Strategy & Positioning

An occasional press release does NOT equal a PR strategy. As an integrated marketing and PR agency, our approach to public relations starts with strategy. We gain an in-depth understanding of your target audience, key messages, current marketing efforts, company goals and roadmap to build a strategy that will help you achieve relevancy with the buyers you want to reach. With this knowledge of your end goals and key messages, the ClearEdge team of experts can lead efforts in:

  • Developing creative and proactive story pitches
  • Building editorial calendars
  • Writing and tracking bylined articles
  • Selecting appropriate publication targets and creating media lists
    • Print, online, TV and radio
    • Local, trade/industry and business
  • Providing media training and coaching for executives and company spokespeople
  • Creating customized PR solutions that really make an impact and help you stand out, like
    • Industry indexes
    • Surveys
    • Reports
    • Infographics
    • Newsrooms and more

Are your press efforts lacking a strategy? We’ll get it done and help you truly own your market. Contact the ClearEdge team to discuss a more integrated approach to PR.

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