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Visual Identity

Buyers form an immediate opinion of your brand based on visual identity—the logos, imagery, colors and designs chosen to represent your brand.

In some cases, the inherent value in an existing brand simply needs to be unlocked through a visual and verbal refresh. That could mean refining or enhancing specific identity tools like logos or imagery, or key messaging as expressed through taglines and elevator pitches. The ClearEdge creative team has extensive experience creating visual tools that speak to the unique character of your organization.

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