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Brand Assessment & Strategy

ClearEdge has assessed, developed and launched a number of distinctive brands across the talent management spectrum. Our team of talent industry experts and brand strategists developed a comprehensive process for brand evaluation, development and launch, which includes:

  • Extensive stakeholder interviewing and surveying (both internal and external)
  • Competitor analysis
  • Marketplace analysis
  • Interactive executive workshop

Through this engagement, you can view your company through the lens of analysts, media, clients, prospects, candidates and other key stakeholders to gain a better understanding of your current market position. Although the focus of this initiative is a brand assessment, clients often get strategic insight into customer satisfaction, delivery and retention opportunities.

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