Building Awareness, Highlighting Excellence

An effective public relations (PR) program increases brand equity by positively building awareness of a firm’s values, capabilities and achievements. But the rise of social media has changed the way companies interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. At ClearEdge Marketing we are well-versed in how social media plays a part in a company’s PR strategy, enabling us to guide companies through the landscape of both traditional and social media PR. Our PR expertise includes:

• Creating virtual and print media kits
• Identifying publication targets
  • Local newspapers
  • Trade/industry newspapers and magazines
• Building key media relationships both traditionally and via social media platforms
• Identifying newsworthy information
  • Community involvement
  • New hires/promotions/acquisitions/mergers
  • New business
  • New services
  • Events
  • Awards
• Providing business updates to industry experts and media contacts
• Writing press releases, bios, company overviews, speaker/article abstracts and more
• Identifying and securing public speaking opportunities
• Identifying industry award opportunities and supporting proposal development
• Leveraging social media channels to interact with reporters and key stakeholders and generating buzz about specific news

To learn more about ClearEdge Public Relations services, contact us today!