our perspective

Understanding marketing strategies and trends that have been proven to work is critical when it comes to staying ahead of the curve in the IT services industry. Here you will find recent perspective articles ClearEdge has written on a variety of marketing topics. Please check back often as we will be continually expanding this library.

• Marketing Economics: Great Returns for Small Investments
  - Published in the NACCB Monitor Online, Fall 2008
  - Published in the ITA Industry Weekly, October 2008
  
  
• Social Networking: Changing the Recruiting and Job Search Landscape
  - Published in the NACCB Monitor Online, Summer 2008
  
  
• Saying Goodbye to Silver Bullets
  - Published in the NACCB Monitor Online, Summer 2008
  - Published in the ITA Industry Weekly, July 2008
  
  
• The Toughest Question You Have to Answer: What is Your Value Proposition?
  - Published in the ITA Industry Weekly, February 2008
  - Published in the NACCB Monitor Online, Spring 2008
  
  
• The Remarkable Value of Effective Events: Tips for Planning Successful Business Events
  - Published in the NACCB Monitor Online, Fall 2007
  
  
• Selling Marketing to Sales: 10 Ways to Help Sales Teams Successfully Leverage Marketing Tools & Resources
  - Published in the NACCB Monitor, Summer 2007
  
  
• Getting in the Door & Beyond: The Disciplined, Profitable Persistence
  of Target Account Programs
  - Published in the NACCB Monitor, Spring 2007
  
  
• How to Stay Top-of-mind with Key Decision Makers
  - Published in the NACCB Monitor, Winter 2007
  
  
• Solutions-style Marketing: It Can Work for You
  - Published in the NACCB Monitor, Fall 2006
  
  
• How to Effectively Market IT Services
  - Published in the NACCB Monitor, Summer 2006