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Public Relations

PR is all about image and reputation. Whether the goal is to build the brand, generate buzz about a business or position a firm as a leader in the market, ClearEdge Marketing offers an edge in getting noticed. Our PR services for technology professional services and software firms provide our clients with a solid platform for media exposure.

Sample Client Media Placements

As Ifbyphone continues to define its leadership role in voice-based marketing automation, ClearEdge uses strategic media relations to generate coverage in the media outlets that its target audience values most: marketing and tech publications. ClearEdge continues to land media placements in these outlets, highlighting Ifbyphone’s business growth and industry expertise.

Ifbyphone, hiring fast, doubles HQ space in West Loop
Crain's Chicago
Ifbyphone Raises Another $9M For Voice Marketing Tools
CEOs Want Strong Metrics on Marketing Activities
Baseline Mag
Report: Mobile Marketers Have Highest ‘Marketing IQ’
Mobile Marketing Watch
The Human Voice Is Sales’ and Marketing’s Biggest Blind Spot
Marketing Profs

Harvey Nash USA outsources all strategic marketing to ClearEdge, which includes public relations. PR strategies are fully integrated into marketing campaigns and work to complement existing marketing efforts. ClearEdge has elevated the Harvey Nash brand through targeted media outreach, establishing the organization as a resource to national, trade and local press, and securing coverage in the media outlets that matter most.

CIOs and Marketers Make Tense Allies in Tech
Bloomberg Business Week
The Changing Role of the CIO
Fox Business
IT Skills Shortage: The Other Critical Cliff Facing Enterprises
Carly Fiorina Interview: Marissa’s Ban on Working From Home and HP’s Future
Huff Post Tech
Lack of Women in IT is Cause For Concern
How Women In Tech Are Losing From Top To Bottom
Carly Fiorina: Workers Need Flexibility, Not ‘Edicts’

Through consultative account management, targeted media relations and strategic thought leadership initiatives, ClearEdge provides ShopperTrak with national and trade coverage that elevates its position as a leader in the consumer behavior insights and location-based analytics space.

Christmas already? Retail gambles on consumer mood
Journeys Advances Customer Experience with Location-Based Analytics
Consistent Brand Experience And The Customer Experience: Takeaways From ShopperTrak’s 2014 User Event
Integrated Solutions for Retailers
ShopperTrak Launches Market Intelligence, Customizable Retail Tool
ShopperTrak signs footwear retailer Journeys as its 1,000th customer

ARA was founded in 2013 to attract, retain and advance women in technology through events and mentoring. ClearEdge has helped ARA increase brand awareness and grow membership with proactive media relations targeting both online and offline mediums, a critical component as the organization expands into new markets.

Strength in numbers: Getting more women into tech
Crain's Chicago
Women in tech: Packed forum takes on 4 big questions
 Geek Wire
ARASeattle wants to bridge the gender gap in tech industry (TV)
How Mentoring May Be the Key to Solving Tech’s Women Problem
 Huff Post - Girl in Stem
ARA Chicago panel: Women should diversify mentorships
Chicago Tribune