ClearEdge to Present at the TechServe Alliance MN Chapter Meeting—Marketing for Where You Want to Be - Proven Ways to Grow in 2011 and Beyond

Wednesday, January 26, 2011

Today's firms face an unusually tough marketplace, demanding buyers and a flood of technologies that are again changing how we communicate, market and sell. As new as the market may feel to sales staff and business leaders, marketing fundamentals remain the same. Businesses must provide strong marketing tools and support at every phase in the sales cycle to fuel their sales teams with good, solid leads. However, what those tools should be depends on where you are as a business and where you want to go. Not all approaches are equal, especially for IT services and staffing firms.

To provide business leaders with insight into traditional and nontraditional marketing approaches that best suit their firms, ClearEdge Marketing President, Leslie Vickrey, will lead an interactive discussion on the best ways to grow your firm in 2011 and beyond. The presentation will cover highly successfully marketing approaches and offer real-world case studies from IT services firms. This will be a unique opportunity to examine a wide assortment of marketing approaches-from social media, PR and target account campaigns to events, award programs and the ever-essential Web site optimization-and see exactly how industry peers are leveraging these techniques to achieve bottom-line results.

About ClearEdge Marketing

ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance, SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates.

ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida and Massachusetts. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile at www.facebook.com/pages/ClearEdge-Marketing/20365672223.

About TechServe Alliance
TechServe Alliance (formerly NACCB) is a collaboration of IT services, clients, consultants and suppliers dedicated to advancing excellence and ethics within the IT services industry. Through its many proprietary products and services that are built upon the collective knowledge, buying power, and action of hundreds of IT services and thousands of world-class clients, TechServe Alliance enhances efficiency and supports its companies in identifying premier IT consulting opportunities. In addition to providing unparalleled access to industry information and best practices through both peer-to-peer knowledge sharing and subject-matter experts, TechServe Alliance also keeps its alliance companies regularly informed of critical industry data, business trends and legal and legislative developments and provides online access to an extensive library of industry-specific white papers. Committed to advancing the industry, TechServe Alliance promotes ethical business practices by sponsoring the Statement of Business Principles—an ethical code of conduct to which all members are required to subscribe. Headquartered just outside of the nation’s Capitol in Alexandria, Virginia, TechServe Alliance represents the interests of the industry before the U.S. Congress and other policymakers. Learn more at www.techservealliance.org.

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