From staying top of mind with key decision makers to building strong best practices around client satisfaction, ClearEdge Marketing articles offer fundamentals for successful marketing and tips to empower your strategy and benefit your bottom line. Check back regularly, as our library is updated often!
While Hollywood may have rolled up its red carpet for the year, award season is year-round for the IT industry. The Inc 500 Awards in …
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A conversation about Microsoft, the World Bank and a wise Greek grandmother Lynn Tsoflias’ career in marketing is as wide-ranging as it is accomplished. Were …
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One of the great lessons of any recession is to appreciate what you have—be it a good job, a fixed mortgage rate, good gas mileage, …
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Every time a marketing dollar is trimmed from your budget, the importance of your website surges higher. Economic turmoil and bare-bones budgets mean that fewer …
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From brown bag lunches to taking the train, people everywhere are looking for ways to tighten the proverbial spending belt. Marketing, which often gets a …
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Just mention social networking in your sphere of influence, and chances are peoples ears perk up. It is the hot buzz word in todays job …
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When you work in marketing, you work in a world of metaphors. One that we often hear in the IT services industry, especially when times …
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While the best sales professionals can talk prolifically about products, services and achievements, only a rare few can succinctly tell you the bottom-line value their …
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One of the many great aspects of events is that they put the audience at the center of the action. Whether it’s a sporting event, …
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In business today, there is a popular myth that tells of a bitter, irreconcilable rivalry between sales and marketing teams. Sales teams don’t believe their …
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Who isn’t selling “IT this” or “IT that” these days? Global powerhouses and mom-and-pop shops. Blue chips and hip- ster startups. From The Wall Street …
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