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From staying top of mind with key decision makers to building strong best practices around client satisfaction, ClearEdge Marketing articles offer fundamentals for successful marketing and tips to empower your strategy and benefit your bottom line. Check back regularly, as our library is updated often!


The Prize Behind the Prize: How Entering—and Winning—Industry Awards Pays off Bigger Than You Think

While Hollywood may have rolled up its red carpet for the year, award season is year-round for the IT industry. The Inc 500 Awards in …Read More

Profile of a CMO: Lemonia “Lynn” Tsoflias

A conversation about Microsoft, the World Bank and a wise Greek grandmother Lynn Tsoflias’ career in marketing is as wide-ranging as it is accomplished. Were …Read More

Are You Neglecting One of Your Strongest Sales Channels? Your Clients: Take Great Care of Them & Business Will Follow

One of the great lessons of any recession is to appreciate what you have—be it a good job, a fixed mortgage rate, good gas mileage, …Read More

Your Website, Your Bottom Line: Making the Most of Your Most Important Marketing Investment

Every time a marketing dollar is trimmed from your budget, the importance of your website surges higher. Economic turmoil and bare-bones budgets mean that fewer …Read More

Marketing Economics: Great Returns for Small Investments

From brown bag lunches to taking the train, people everywhere are looking for ways to tighten the proverbial spending belt. Marketing, which often gets a …Read More

Saying Goodbye to Silver Bullets

When you work in marketing, you work in a world of metaphors. One that we often hear in the IT services industry, especially when times …Read More

The Toughest Question You Have to Answer: What is Your Value Proposition?

While the best sales professionals can talk prolifically about products, services and achievements, only a rare few can succinctly tell you the bottom-line value their …Read More

The Remarkable Value of Effective Events: Tips for Planning Successful Business Events

One of the many great aspects of events is that they put the audience at the center of the action. Whether it’s a sporting event, …Read More

Selling Marketing to Sales: 10 Ways to Help Sales Teams Successfully Leverage Marketing Tools & Resources

In business today, there is a popular myth that tells of a bitter, irreconcilable rivalry between sales and marketing teams. Sales teams don’t believe their …Read More

Solutions-style Marketing: It Can Work for You

Who isn’t selling “IT this” or “IT that” these days? Global powerhouses and mom-and-pop shops. Blue chips and hip- ster startups. From The Wall Street …Read More