ClearEdge Adds Social Media Expert, Michelle Krier
Agency Strengthens Social Media Offerings with New Hire
Chicago, IL (June 16, 2011) – ClearEdge Marketing, a firm specializing in outsourced marketing solutions for IT professional services and software firms, today announced that Michelle Krier has joined the agency as Senior Director of Marketing and Social Media to meet the growing demands of the agency’s social media practice.
“Social media is an important tool for our clients, particularly those clients feeling the pains of a tight talent market and the need to expand their reach into new recruiting channels,” said Leslie Vickrey, president and founder of ClearEdge Marketing. “Michelle’s strong and proven background in social recruiting will enhance our existing practice and further deepen the fundamental role we believe social media has and will continue to be in all integrated marketing and recruiting strategies.”
Michelle has a successful track record of designing and executing social media campaigns for her clients. She brings more than 17 years of communications experience in brand stewardship, marketing strategy and public relations.
Prior to joining ClearEdge, Michelle led the marketing department at Pinstripe, an industry-leading recruitment firm. She was responsible for developing talent attraction strategies by combining social media with traditional recruitment marketing efforts and helped the company move from 10th place to fifth place on the top list of RPO providers. Previously, she oversaw the development and execution of the external and internal corporate marketing communications strategy as a communications manager at STS. She led a full scale communications effort surrounding the firm’s acquisition by AECOM (NYSE: ACM).
In addition, Michelle ran the marketing departments for enterprise software and IT services industry leader, Compuware (NASDAQ:CPWR), and information technology services provider, ICS, Inc. She earned her Bachelor of Arts degree in communications from the University of Wisconsin-Whitewater.
“The team at ClearEdge understands the importance of social media, and they are constantly challenging themselves to stay ahead of the curve and bringing new strategies and tactics to their clients' overall marketing programs in an impactful way,” adds Michelle. “I feel my blended background in marketing and communications in the HR and tech industries make me an important asset and I look forward to being a part of the agency’s ongoing success.”
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to professional services and software firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance, SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates.
ClearEdge Marketing is the exclusive Illinois Technology Association Affinity Marketing Partner and a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois. To learn more, please visit www.clearedgemarketing.com. Follow ClearEdge on Twitter at www.twitter.com/clearedgemktg and view ClearEdge’s Facebook profile at www.facebook.com/ClearEdgeMarketing.
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