Embrace Social Media for Marketing & Recruiting



	10/2011

ClearEdge Marketing President Leslie Vickrey

It seems like just yesterday that the TechServe Alliance Annual Conference was still months out, and now here it is just one week away. I am excited to meet new people and to see many familiar faces. Whether at the kick-off reception or during the conference itself, there are plenty of opportunities for us to meet up, so let me know if you’ll be in Phoenix.

It’s going to be a great conference. Jennifer Abernethy’s social media session is of great interest due to so much talk around social recruiting and social media in general. I am also excited about the Sixth Annual Women’s Luncheon. This highly popular, interactive session is sponsored by ClearEdge Marketing and will feature roundtable discussions moderated by senior women in the Alliance—and facilitated by yours truly. It is sure to be a great session with actionable take-aways for everyone.

As always, please enjoy this issue of ClearEdge Connects and all its helpful marketing resources and tips.

Sincerely,

Leslie Vickrey
President & Founder
ClearEdge Marketing
lvickrey@clearedgemarketing.com
Twitter: @lvickrey, @clearedgemktg
Facebook: www.facebook.com/clearedgemarketing

IN THIS ISSUE

Tips of the Trade
Client Spotlight
Client News
ClearEdge News
Featured Blog
Our Team
Events, Insights & Presentations

From social media and monitoring tools to event promotion and blogging sites, we’ve gathered a collection of our favorite marketing resources, apps, sites and tools to help your business.

> Appolicious — Discover and share the latest and best iPhone, iPod Touch, iPad and Android apps through social recommendations.

> Buffer — The smarter way to schedule tweets. This app keeps a consistent and fresh stream of Tweets regularly spaced out for you all day and all week long.

> nonBored.com — A centralized, searchable event advertising platform where any organization, globally, can post events for free.

> Posterous — This free blogging platform allows you to send new posts to your blog via email, so you can easily update your blog from any web-enabled mobile device.

> Social Mention — Easily track and measure what people are saying about you, your company, product or topic in real time using this social media search and analysis platform.

> TwitSprout — This full analytics Twitter app displays all the most important Twitter figures including mentions, followers and retweets received in easy-to-read charts.

Increasing Sales Opportunities Through a Customized Lead Generation Program
ClearEdge helped Consultis develop a target account program to break down client barriers and set it apart from its competitors. The campaign resulted in nearly 450 prospects, 140 appointments and six placements equaling $126,000 in revenue.


bswift:
>	bswift, Microsoft Join Forces to Provide Health Insurance Exchange Solutions
CARA Group:
>	The CARA Group Named to 2011 Inc. 5000 List of Fastest Growing Private Companies
Fieldglass:
>	Fieldglass Continues Impressive Growth Over First Half of 2011, Recognized for its Best-In-Class Implementation Methodology
Indecon:
>	Indecon Solutions Defies Economic Slowdown, Earns Spot on 2011 Fastest Growing Staffing Firms List
TechServe Alliance:
>	IT Employment Continues Ascent in September


ClearEdge to Sponsor and Facilitate the Sixth Annual Women's Luncheon at the 2011 TechServe Alliance Conference Nov. 4, 2011 \| 12 – 1 p.m. ET ClearEdge and TechServe Alliance to Host Webinar Supercharge Your Recruiting Efforts Through Social Media Dec. 1, 2011 \| 11:30 a.m. – 12:30 p.m. CT


QR Codes Needn’t Be Puzzling Facing Your Facebook Fears Closing the Deal: How to Handle a Hiring Manager Who Has Cold Feet





		Jennifer Higgins Marketing Director
From writing, editing and proofing to strategic campaign development and project management, Jennifer is a versatile and award winning professional. Her biggest strengths lies in her ability to fully listen to client needs, evaluate client goals and execute a product that hits the mark.

TechServe Alliance Annual Conference
Nov. 2-4, 2011
Register today to attend.

Women’s Luncheon
TechServe Alliance Annual Conference
Nov. 4, 2011 |
12 – 1 p.m. ET
Register today.

Blog: Why the Status Quo Isn’t Good Enough

Read the latest blog post by Mike Cleland, President of Charted Path about staying competitive and how businesses that embrace the “status quo” invariably become less and less competitive.

Social Media and PR: A Match Made in Heaven?

ITA Public Relations Roundtable Presentation

ClearEdge’s Leslie Vickrey and Michelle Krier reviewed the key tools and tactics that can help you manage your PR efforts. Download the presentation.