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Relationships matter. Marketing professionals can dazzle with design and words, but we cannot manufacture that essential element that drives so many purchasing decisions: trust. Achieving trusted relationship status is hard work, and this month, ClearEdge Connects focuses on marketing and account retention strategies that underscore a company’s substance, dependability and value—all indispensable qualities in a business partner.
We begin by inviting you to attend our upcoming Webinar “Improving Your One-on-One Game: Why ONE is the Best Number in Marketing Today.” This online seminar, being hosted Thursday, June 4 in partnership with TechServe Alliance, focuses on how businesses need to increase their time and tools for marketing to individuals versus mass audiences.
Next, we invite you to read two blogs. The first, “Selling: It’s Not All About You,” is authored by ClearEdge Marketing Director Kathy Dooley. Relationships are a two-way street and your understanding of client needs indicates how effective a partner your business can be. Sharing the importance of tailored marketing and sales approaches, Dooley explains how to more effectively demonstrate knowledge and business expertise by speaking to your clients’ needs.
The second blog entry, “Do Client Layoffs Mean an End to Business Opportunities?” comes from our Marketing Director Jessica Castaneda. In terms of business relationships, this blog speaks to loyalty and the value of serving and supporting client companies over the long haul.
And speaking of the long haul, ClearEdge is very glad to be in it with you. Let us know if you would like further insights on any of the topics covered this month.
Sincerely,
Leslie Vickrey
President & Founder
ClearEdge Marketing
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