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ClearEdge Marketing Achieves WBENC Certification

We are proud to share the news that ClearEdge Marketing is now a WBENC-certified Women’s Business Enterprise! Our recent certification is a testament to our commitment in working with other minority-owned businesses, as well as helping clients fulfill their corporate supplier objectives. Many organizations are required to report a percentage of diversity spend, and now our clients can include ClearEdge in those percentages.

Along with our exciting news, this edition of ClearEdge Connects features:

\|	A post-SIA Executive Forum blog outlining best practices staffing companies should have top-of-mind in order to come out stronger once the recession is over
\|	Information on changes to Facebook’s business pages
\|	Ideas from the SIA Executive Forum marketing panel for creative opening questions to help “break the ice” during cold calls
\|	Links to articles and a Webinar presentation that will help you stay marketing-strong throughout the downturn

We hope you find our insights to be of value. And as always, please share your ideas and insights with us as well—if there’s a specific topic you’re interested in learning more about, we’ll write something up!

Sincerely,

Leslie Vickrey
President & Founder
ClearEdge Marketing

The Face of Your Facebook Page Has Changed

For businesses utilizing the power of Facebook as a social networking tool, it’s important to know about a change that has come to the look and feel of Facebook business pages. Recently, Facebook business pages have migrated from their former “box-oriented” format, to the same “wall and tabs” design that personal profiles feature. What does this change mean for you? MORE

Need to Make a Cold Call? Here are Some Top Ice Breakers

While warm calls are ideal, you can’t avoid cold calling. During the SIA Executive Forum, marketing panelists shared ideas for effective opening questions. Some are a little quirky, but certainly will “break the ice.”

1.	If you had a magic wand, what would you do?
2.	What is your role in the company for attracting talent into the organization?
3.	What company do you want to be most like and why?

Featured Articles & Webinar Presentation

\|	Your Web Site, Your Bottom Line: Making the Most of Your Most Important Marketing Investment
\|	Marketing Economics: Great Returns for Small Investments
\|	Webinar presentation—You Don't Have to Go Broke to Have Great Marketing: Affordable Marketing Strategies that Ensure Steady Returns

Latest ClearEdge News & Blog

\|	A Recession Refresher: Insights on Business Best Practices from the SIA Executive Forum
\|	Carrie Loch joins ClearEdge team as Marketing Director. Read more about Carrie...

See What Our Clients
Have to Say…

"As our company grew, so did our need for a strategic marketing partner that understands our business. ClearEdge has helped us create sales tools that enhance sales productivity, while effectively demonstrating the value and benefits of our service offerings to our target audience. ClearEdge professionals are strategic, responsive and wonderful to work with.”

Jeff Tavangar
Founder & Managing Director
The Armada Group

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