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The Edge Podcast

The Importance of Marketing (And How it Enhances Your Bottom Line)

Michelle Krier, ClearEdge’s Senior Vice President, sits down with Emily to discuss the topic of marketing, specifically as it relates to the recruitment industry. Michelle provides insight into how marketing can impact organizations’ bottom line, how to identify the type of marketing initiatives you need to invest in for your organization and questions you should ask when you vet marketing agencies to partner with.

 

How Current Immigration Policy Discussions Affect Recruitment with Britni Sehgal

Britni Sehgal, Director of marketing at Envoy, stops by the ClearEdge office to fill us in on how current immigration policy discussions could affect recruitment. Britni shares insight into immigration topics such as how recent government discussions surrounding H1B visas will impact companies who rely on foreign talent, how organizations can utilize foreign talent to close the skills gap. as well as some marketing questions like what excites Britni most about marketing and marketing tools she can’t live without.

 

Women in Staffing- Jocelyn Lincoln

ClearEdge Senior Vice President, Michelle Krier interviews Jocelyn Lincoln, Vice President of Talent Supply Chain Center of Excellence at Kelly Services, one of the first staffing firms in the industry. Jocelyn shares key takeaway messages such as how organizations can use predictive analytics to inform their talent strategy, how organizations can actually execute on their core messaging at every level and trends Jocelyn is seeing in recruitment and talent acquisition today.

 

Where Public Relations Plays a Role in Marketing

Ann Warren, Vice President of Public Relations at ClearEdge joins Emily to discuss the role public relations plays in organizations’ marketing and communication strategy. Ann shares how PR has changed in the Digital Age, tactics on how to capture the attention of reporters and her thoughts on whether press releases are dead. If you want a cutting edge PR strategy, this one’s for you!

 

How to Build a Strong Brand

Brands- every organization has one, but not every organization utilizes their brand to its fullest potential. Janalyn Kidd, ClearEdge’s Senior Creative Director and Brand Strategist sits down with Emily to discuss the topic of branding. Janalyn shares what it means to have a strong brand, the advantages of having a strong brand and how companies can work towards building a stronger brand.

 

Women in Staffing- Jamie Delsing

Emily Tatum interviews Jamie Delsing, Managing Partner, Owner and self proclaimed Chief Motivational Officer at Consultis, a technology staffing firm. Jamie shares her family history within the staffing industry and how her grandfather was one of the first individuals to bring the notion of contract workers into the market place. Jamie explains how the staffing industry has changed since her grandfather began staffing individuals in the 1940’s and what she’s looking forward to in the future of staffing.

 

How to Conduct A Social Media Audit (And Why You Should)

Social media is a huge part of many organizations’ marketing strategy and depending on the type of audience you’re targeting, it could be the most important marketing element. But it has to be done right in order to play a key role in your marketing strategy and serve the possibility of taking your organization to the next level. The first step in taking inventory of you social platforms’ competitive advantage and understand the type of content you should post starts with a social media audit. Digital Marketing Strategist, Maggie Christ, explains what a social media audit is, why it’s crucial for organizations to conduct and how you can get started on an audit today.

 

Women in Staffing – Lisa Maxwell

ClearEdge CEO Leslie Vickrey interviews Lisa Maxwell, Founder and Managing Partner at Gerard Stewart, an international recruitment firm specializing in executive and c-level talent recruitment. Lisa shares her passion for staffing CEO, Board, and Presidential level roles and fills us in on the new c-level role organizations are looking for as well as how executives can continue to grow in their careers. Enjoy!

 

SEO 101 for Websites: Enhance Your Google Ranking

SEO (Search Engine Optimization) is like Apple’s frequent iOS updates. Everyone agrees it’s a good idea, but no one really knows what it does. ClearEdge Marketing’s Digital Marketing Director, Carla Riseman, is here to tell you exactly what SEO is and how you can make sure your website is fully search engine optimized to enhance your Google rankings.

 

Women In Staffing – Anna Frazzetto

audioClearEdge CEO, Leslie Vickrey, interviews long time friend and mentor, Anna Frazzetto, Chief Digital Technology officer and Senior Vice President of Harvey Nash. Anna discusses her early career days as a programmer, what drew her into sales and how her background in technology impacted her passion for women in technology and exposing children to STEM at an early age. Anna also gives insight into the top three digital trends that are driving executive decisions today. Listen and share:

 

“International Women’s Day” with ClearEdge Marketing’s CEO, Leslie Vickrey

audioEmily interviews ClearEdge CEO Leslie Vickrey to celebrate International Women’s Day. During their talk, Emily covers everything from what sparked Leslie’s passion for advancing women in business to the challenges and opportunities women face today and how to build confidence starting at a young age that will carry well into a professional career. Listen now.

 

“Pilot” with Emily Tatum

audioDiscover the purpose, mission and vision behind providing you with a valuable ClearEdge Marketing audio expereince. Each week Emily will bring to you knowledge from ClearEdge’s very own marketing experts as well as influential women making waves in the staffing industry.