Innovative Marketing Campaigns

ClearEdge Marketing partners with professional services and staffing firms to develop creative and insightful marketing campaigns that consistently catch the interest of sought-after prospects and open the door to new opportunities. Our innovative programs are cost-effective, disciplined solutions for increasing marketing effectiveness and sales results.

Lead Generation & Targeted Account Programs: Our Target Account Programs (TAPs) are disciplined, scheduled marketing campaigns that use multiple touch points, mediums (direct mail, e-mail, in-person visits) and creative marketing messages to introduce prospects to a business and its services. A highly effective way to focus sales teams, track sales activity and increase new business wins, ClearEdge Marketing has found TAPs to be 20% to 30% more effective than traditional direct mail campaigns.

Keep in Touch Programs: ClearEdge’s Keep in Touch (KIT) programs give businesses a way to continually deliver strong, honest and value-driven messages. A KIT program can leverage a newsletter (electronic and/or print), article series, case study campaign, blog or combination thereof to persistently reach clients and prospects.

Candidate Care: A well-designed and consistent Candidate Care program helps businesses attract top candidates and retain a pool of loyal consultants. Candidate Care programs are a scheduled campaign designed to regularly connect with valued consultants and sought-after candidates. The many tools we leverage to deploy Candidate Care programs include:

• HTML e-mails and e-newletters that provide meaningful communications, such as job openings, technology developments, training opportunities and career trends/issues
• Social media
• Social and networking events
• Periodic satisfaction surveys

See our portfolio to view sample Campaigns.