Testing should not be taken lightly
I know you’ve all been waiting with baited breath for the finale of this email trilogy! Before we get into it, let’s recap what we talked about in part 1 and part 2 of Email Marketing Should Still be a Part of Your Marketing Mix.
- In part 1, we reviewed the major email marketing vendors such as Campaign Monitor, StreamSend and Vertical Response and why you should choose one over another as well as best practices for improving your email marketing including: using pre-header text, table of contents, buttons and links and logos and images (and image blocking).
- In part 2, we continued with best practices for improving your email marketing including integrating social media, creating emails for mobile and using plain-text emails.
In this final blog, we’re taking a deep dive into email testing (which in my opinion is the most important thing you can do to ensure success). So, let’s get to it! (more…)