Testing should not be taken lightly

I know you’ve all been waiting with baited breath for the finale of this email trilogy! Before we get into it, let’s recap what we talked about in part 1 and part 2 of Email Marketing Should Still be a Part of Your Marketing Mix.

• In part 1, we reviewed the major email marketing vendors such as Campaign Monitor, StreamSend and Vertical Response and why you should choose one over another as well as best practices for improving your email marketing including: using pre-header text, table of contents, buttons and links and logos and images (and image blocking).
• In part 2, we continued with best practices for improving your email marketing including integrating social media, creating emails for mobile and using plain-text emails.

In this final blog, we’re taking a deep dive into email testing (which in my opinion is the most important thing you can do to ensure success). So, let’s get to it! (more…)

Making a Case for Strategic Social Media

The other day I was riding Chicago’s “L” and saw an ad for a local business which promoted its social media links. To distract myself from the commute, I pulled out my smartphone and went to their Facebook page. To my surprise, despite running an ad that promoted social media, the company hadn’t updated its page in over 6 months and only had a handful of followers. The same was true for its Twitter account. I found myself thinking that this company wasn’t social at all. I felt duped. (more…)

Why integrating social media, creating emails for mobile and using plain-text is important

In part 1 of Email Marketing Should Still be a Part of Your Marketing Mix, we discussed the major email marketing vendors as well as talked about implementing best practices into your emails including: using pre-header text, table of contents, buttons and links and logos and images (and image blocking). To continue our email marketing best practices discussion let’s talk about integrating social media, building emails for mobile and using plain-text emails. (more…)

Choosing the right email vendor for you and implementing simple best practices

Should email marketing still be a part of your marketing mix? The short answer is YES! Email marketing is just one of many communication tools you should be using to continually connect with your prospects and clients. From event announcements/invitations to monthly e-newsletters, email marketing is an easy and affordable way for your brand to stay top of mind. Like many online tools, email marketing is rapidly changing, and by implementing a few, simple best practices, your emails can make a large impact. (more…)