ClearEdge Marketing may seem like a young team if you were to examine our company timeline (founded in 2006) or become distracted by our youthful good looks. In truth, most of us at ClearEdge have been marketing together for well over a decade.
In the 1990s, the ClearEdge team was deep in the corridors and offices of corporate America. We were building and managing large-scale marketing, advertising, PR and branding programs for professional services, technology and healthcare companies. We worked with large publicly traded companies as well as small start-up firms. Today, we are still together doing what we love—marketing, advertising, PR and branding. The difference is our approach. Embracing the outsourcing models we long helped clients to market, ClearEdge now serves as a flexible and scaleable outsourced marketing team to a diverse range of national and multinational companies.
Why does this model work for ClearEdge? First of all, there is a great need in the marketplace. When our founder, Leslie Vickrey, decided to build her own marketing firm, she knew there were copious small and mid-size professional services, staffing and IT services companies nationwide without the budget for full-time marketing resources. They needed on-demand, highly effective marketing support that allowed them to compete with larger, widely established firms while staying within the bounds of modest marketing budgets.
Professional services companies—experts in the consulting and outsourcing model—were quick to see value and cost efficiency of outsourced marketing resources. In just a few years, ClearEdge has become the go-to marketing support firm for the IT professional services industry and continues to deepen its reach into finance, healthcare and legal.
Our outsourced model has also brought ClearEdge back to our roots of big, global corporate marketing. Changing business models coupled with recent economic difficulties have made outsourced marketing support a very useful tool for large companies and global enterprises as well. Today ClearEdge supports internal teams and runs marketing projects for Fortune 1000 firms, demonstrating that outsourcing is as much a part of the Chief Marketing Officer’s toolkit as it is for today’s CIOs, COOs and CFOs.
The amazing part for us—the ClearEdge staff—is that we get the best of all worlds. We still get to work on the dynamic, creative and deliberate marketing programs we love. Some are small and targeted, some are expansive. All are strategic and measured.
We get to work on local and regional projects as well as global initiatives. We get to be part of large, corporate marketing teams, we get to lead marketing teams and sometimes we ARE the marketing team.
Our work is rich in learning and diversity. Marketers are hungry for knowledge, new market research, industry news, new technologies, new ways to share information, new imagery, new words, new ways of thinking. At ClearEdge, learning is our constant working mode as we study and build strategies and tools for taking on the unique and challenging marketing needs of our diverse clientele. The reservoir of knowledge we are continually building has allowed us to bring new and intriguing ideas to our clients time and again.
Best of all, the ClearEdge outsourced model allows us to work with talented, hardworking and passionate colleagues who live and work in locations across the country and in a few cases across the globe. ClearEdge prides itself on being a small team of committed marketers who achieve big success. A close-knit, happy team with big goals and bold resolve. That’s how we see our work at ClearEdge Marketing—the best of all worlds.