Jessica CASTANEDA, VP, Client Delivery
"Creative"

In addition to traveling, dancing salsa, studying history, reading, teaching CCD and spending time with family and friends, Jessica Castaneda truly enjoys coming up with new and interesting ways to express value in marketing. “I love what I do and I love making it work for others,” she says.

As a ClearEdge Senior Marketing Director, Jessica is the chief architect of client-focused marketing initiatives and communication strategies for our clients. Her industry insight, creative wisdom and project development expertise, combined with her versatility, knowledge and drive help clients increase brand awareness and optimize their marketing ROI.

Prior to ClearEdge, Jessica provided marketing consulting services to several TechServe Alliance (Formerly NACCB) member companies including TransTech, The Armada Group and CARA. This followed nearly 10 years of developing strategic, nationwide marketing and communications programs for various Spherion Corporation divisions with combined annual revenues exceeding $200 million and more than 100 offices nationwide. There she managed all aspects of the divisions’ marketing programs from strategy development to program design to execution and measurement.

Jessica holds a Master of Business Administration degree and a bachelor’s degree in marketing from Florida Atlantic University. An expert at developing integrated marketing communications plans, Jessica also excels in creating and implementing effective sales tools, print and electronic marketing campaigns, brand awareness and loyalty programs and event marketing. She is renowned for her ability to develop and nurture effective working relationships with her clients who praise her ability to create unique and interesting marketing initiatives that achieve tangible results. In a nutshell…she’s a versatile team player who never lets us down!

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