Jennifer Higgins, marketing director
"Resourceful"

If ClearEdge were a baseball team, Jennifer Higgins would be our utility player extraordinaire. She is an innovative, insightful and versatile professional who take care of everything from writing, editing and proofing to strategic campaign development and project management. With a wide array of professional experiences under her belt, Jennifer brings to the table a well-rounded viewpoint and a propensity for perfection.

Prior to starting her career with ClearEdge, Jennifer held marketing and communications management positions at leading healthcare and higher education organizations. Her responsibilities ranged from developing and executing strategic marketing plans and branding initiatives to organizing and promoting special events to creating and managing newsletter campaignsand magazines to handling media relations.

For the past 13 years, Jennifer has worked in a consulting capacity with clients in a variety of industries including IT Consulting, Healthcare, Higher Education, Associations and Advertising. One of her biggest strengths lies in her ability to fully listen to client needs, evaluate client goals and execute a product that hits the mark. She has also developed a reputation for delivering exceptional customer service to her clients.
With a bachelor’s degree in communications and a minor in journalism from Michigan State University, Jennifer has been honored with several awards for her work. Most recently, she earned first place in the

Michigan Society of Associations Executives’ award program for magazine publishing.
Born and raised in Michigan, Jennifer and her husband spent two years in Cincinnati, Ohio, after graduating from college and five years in Milwaukee, Wisconsin, before returning to Grand Rapids, Michigan, where they have lived for 14 years. She enjoys Western Michigan’s proximity to Chicago and Northern Michigan. When they are not attending one of their three children’s sporting events, Jennifer and her husband enjoy spending time with their family on the beaches of Lake Michigan, hiking the many trails, skiing and relaxing together.

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