From staying top-of-mind with key decision makers, to building strong best practices around client satisfaction, ClearEdge articles offer fundamentals for successful marketing, and tips to benefit your bottom line. Check back regularly, as our library is updated often!

• Profile of a CMO: Lemonia “Lynn” Tsoflias

A conversation about Microsoft, the World Bank and a wise Greek grandmother

• The Prize Behind the Prize, How Entering—and Winning—Industry Awards Pays off Bigger Than You Think

• Staffing firms still spend relatively little on marketing—But VP of research says increased marketing may be advisable

Staffing Industry Report, April 2010

• Are You Neglecting One of Your Strongest Sales Channels?
  
  
• Your Website, Your Bottom Line: Making the Most of Your Most Important Marketing Investment
  

• Marketing Economics: Great Returns for Small Investments
  Published by TechServe Alliance, Fall 2008
  Published in the ITA Industry Weekly, October 2008

• Social Networking: Changing the Recruiting and Job Search Landscape
  Published by TechServe Alliance, Summer 2008

• Saying Goodbye to Silver Bullets
  Published by TechServe Alliance, Summer 2008
  Published in the ITA Industry Weekly, July 2008

• The Toughest Question You Have to Answer: What is Your Value Proposition?
  Published by TechServe Alliance, Spring 2008
  Published in the ITA Industry Weekly, February 2008
  

• The Remarkable Value of Effective Events: Tips for Planning Successful Business Events
  Published by TechServe Alliance, Fall 2007

• Selling Marketing to Sales: 10 Ways to Help Sales Teams Successfully Leverage Marketing Tools & Resources
  Published by TechServe Alliance, Summer 2007

• Getting in the Door & Beyond: The Disciplined, Profitable Persistence of Target Account Programs
  Published by TechServe Alliance, Spring 2007

• How to Stay Top-of-mind with Key Decision Makers
  Published by TechServe Alliance, Winter 2007

• Solutions-style Marketing: It Can Work for You
  Published by TechServe Alliance, Fall 2006

• How to Effectively Market IT Services
  Published by TechServe Alliance, Summer 2006