No longer can companies think that social media doesn’t apply to their organization or is just a fad. Smart organizations realize that social media is another way to not only communicate, but engage with their audiences, whether that is candidates or consumers. ClearEdge helps organizations successfully navigate the social media waters as part of an integrated marketing communications program and be relevant to their audience(s) while driving engagement with candidates, clients and/or leads. We do this through a number of services:

• Consulting: From an introduction to social media to hands-on training to get your organization up and running, we can provide the education and training that you need.
• Social Media Management: Working in conjunction with your organization and following an established, proven methodology, we will craft your social media strategy identifying appropriate tools and techniques and executing campaigns to drive candidates or leads. And if you’re already active on social media? We can perform an audit and make recommendations for enhancements.
• Online Reputation Management: Curious as to what your employment brand is in the online space? Or perhaps you’re interested in keeping up with the competition or want to find out what people are talking about in relation to your brand. ClearEdge removes the guesswork and gives you solid information so you can make decisions and react to situations as they happen, giving you a competitive edge.
• Mobile Campaigns: Engage with desired target audiences via text messaging. From establishing a strategy and selecting keywords to optimizing destination pages for mobile viewing, promoting opt-in participation and managing your ongoing communication, ClearEdge can help you successfully integrate this tool into your marketing and recruiting strategy.
• Raving Fan Campaigns: Identify and activate those clients or candidates who love your organization, and give them the ability to spread the word on your behalf via social media.
  

View our portfolio for Digital & Social Media samples.