Roundtable Discussion—More Leads, More Sales, More Success—The Importance of Synching Sales & Marketing
for Greater Selling Success
Like love and marriage, sales and marketing should go together like a horse and carriage. Regrettably for the sales pipeline,
it’s rarely the case. ClearEdge Marketing President and Founder Leslie Vickrey recently hosted a panel discussion at the TechServe
Alliance Conference & Tradeshow on October 9, 2009, which focused on the best ways to synch sales and marketing teams to
effectively fill the sales pipeline.
During the discussion, Vickrey led attendees in exploration of proven techniques for creating a powerful sales-generation machine simply by improving the relationships and processes between sales and marketing teams. From measuring marketing programs to formalizing reporting processes, attendees learned concrete steps to improve the
sales-marketing relationship and dramatically expand and upgrade the sales pipeline.
Click here to view the presentation, or e-mail lvickrey@clearedgemarketing.com for a copy.
