Proven Marketing Strategies
All around you and across the country, professional services firms are testing different marketing approaches. To help you learn smart techniques for improving and expanding your sales pipeline and brand reach, we’ve gathered a small sampling of marketing ideas from professional services firms across the ClearEdge network. They are excellent examples of what you can learn from your peers, as well as a good argument for staying tuned in to industry and partner networks.
A Way to Boost Client Acquisition
Here is a case study in how to strategically and cost effectively turn more of the strong leads you have into the new clients you want. Read how IT professional services pioneer Consultis made six new placements and $126,000 in new revenue through a highly targeted target account program (TAP)—with results still coming in strong! What will you need to emulate this proven peer strategy? A strong list of qualified leads and a dedicated sales force willing to follow a rigorous four- to five-week plan of client contact and follow up.
A Way to Increase Marketplace Recognition
It’s not always easy to spread the word about the successes your company has achieved or the results you can deliver. Learn how pursuing industry awards—both big and small—can distinguish your business and get both clients and prospects to take notice. Read this article on how to apply for industry awards and learn how being an industry award winner has helped EdgeLink, the growing boutique IT staffing firm in Oregon. What will you need to emulate this proven peer strategy? Time to research and vet the right awards and skilled writers to complete an application that will stand out.
Three Ways to Shake Up Your Marketing
Sometimes your business can get caught in a marketing rut—the same old strategies aren’t bringing in the leads the way they used to. Taking a non-traditional approach to reaching new prospects and promoting your capabilities can do wonders for boosting opportunities. This June, ClearEdge partnered with TechServe Alliance to share three non-traditional marketing strategies that are sure to help your business generate new business while building brand strength. Review our Webinar presentation, “Be a Non-Traditional Marketer — Smart Ways to Brand Build & Boost Sales” and find out what non-traditional marketing has done for several of your industry peers.
A Way to Simplify Your Go-to-Market Message
A company with too many divisions and varied go-to-market messages can confuse potential clients and dilute its brand. Read this case study on how Talon, a growing professional services firm, boosted its name recognition and sales strength by migrating from three divergent divisions to one, cohesive and award-winning brand. What will you need to emulate this proven peer strategy? The corporate and companywide commitment to rebranding.
