Article—Marketing Economics: Great Returns for Small Investments  

From brown bag lunches to taking the train, people everywhere are looking for ways to tighten the proverbial spending belt. Marketing, which often gets a reputation for flash and gloss, is one of the first places businesses focus on when trying to cut back spending. Many see marketing as the "bling-bling" department in the business corridors, so it's not surprising that in today's tough economic environment businesses are looking for ways to achieve substantial marketing gains with less marketing spend.

Click here to read the full article, which was published in the TechServe Alliance Fall 2008 Monitor Online.