NACCB & ClearEdge to Host Webinar on Affordable Marketing Strategies that Ensure Steady Returns
Thursday, February 12, 2009 from 12:30 p.m. - 1:30 p.m. EST
Discussion titled "You Don't Have to Go Broke to Have Great Marketing: Affordable Marketing Strategies that Ensure Steady Returns" will explore the five most cost-effective and valuable marketing tactics professional services businesses should employ in a difficult economy.
| WHO: |
ClearEdge Marketing President Leslie Vickrey, in partnership with NACCB |
| WHAT: |
In today’s tough economic environment, businesses are looking for ways to achieve substantial marketing gains with less marketing spend. With 12 years of experience working in the IT services industry, Vickrey has been through the ups and downs of the industry and is experienced in helping companies best position for the up turn.
In this session, Vickrey will explore the five most cost-effective and valuable marketing tactics professional services businesses should employ in a difficult economy, surrounding:
- List development and cold calls
- E-mail marketing
- Referrals and testimonials
- Events
- Public relations
Vickrey will also discuss the common thread among these affordable marketing strategies: the practice of leveraging the advantages and tools you already have. |
| WHERE: |
2008 NACCB Annual Conference & Tradeshow
Naples Grande Beach Resort
475 Seagate Drive
Naples, FL 34103 |
| WHEN: |
Thursday, February 12, 2009
12:30 p.m. - 1:30 p.m. EST
|
ADDITIONAL
INFORMATION: |
To register for the Webinar, click here. To learn more about the discussion, please contact Sarah Guild Harrison at sguild@clearedgemarketing.com. |
About ClearEdge Marketing
ClearEdge Marketing, headquartered in Chicago, IL, provides exceptional outsourced
marketing services to small- and medium-sized professional services firms around the
world. The ClearEdge team combines in-depth industry knowledge, technological savvy
and creative talent to provide clients with the highest level of service integrity and
maximum return on their marketing investment. Companies that rely on ClearEdge’s
expertise include Harvey Nash, NACCB, RiverPoint, TeamSoft, The Whitaker Companies, Galmont Consulting and The Armada Group. To learn more, please visit www.clearedgemarketing.com.
View ClearEdge’s Facebook here.
About NACCB
Headquartered in Alexandria, VA, the National Association of Computer Consultant Businesses (NACCB) is the only national trade association exclusively serving IT services companies that specialize in providing highly skilled computer professionals to clients in need of technical support and/or IT services/solutions by placing "contractors" at their client sites. Founded in 1987, NACCB represents over 350 IT services companies nationwide. Typically serving the Fortune 500, NACCB works with firms of all sizes. With a mission to encourage high professional standards in the IT services industry, NACCB helps improve member firms’ profitability and operations by increasing sales, lowering selling, general and administrative expenses and gathering best practices, and is the industry voice for public policy issues. For 21 years NACCB has held annual national conferences—the most prominent educational, networking and leadership events in the IT services industry. Learn more at www.naccb.org.
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