ClearEdge to Host the Illinois Technology Association (ITA) Public Relations Roundtable—Want to See Your Company in the News? Then, Create Your Own News.
Wednesday, May 25, 2011, from 8:30 – 10:30 a.m. CT
Illinois Technology Association (ITA)
200 S Wacker, 15th Floor, Chicago, IL 60606
In this presentation, Leslie Vickrey of ClearEdge Marketing will help you learn how to create your own news developing a viable tool that will generate PR for your firm. Using case studies from leading IT services providers, she will show how industry leadership surveys, awards and public speaking engagements present opportunities to engage reporters, editors, bloggers and producers. Following this presentation, you will be able to make yourself known as the “go-to” resource for the media that covers your industry by providing data on trends in the sector, whether through articles, surveys, case studies and more.
In this interactive session, Leslie will cover:
- Tips for developing a media strategy from the ground up
- How to avoid the pitfalls of just “throwing together” thought leadership to ensure that it is credible with outside reporters
- How to leverage another brand to help build your brand
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance,
SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates.
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida and Massachusetts. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile at www.facebook.com/pages/ClearEdge-Marketing/20365672223.
...back
