ClearEdge to Host the Illinois Technology Association (ITA) Marketing/Public Relations Roundtable—Social Media and PR: A Match Made in Heaven?
Wednesday, September 7, 2011 from 8:30 – 10:30 a.m. CT
Illinois Technology Association (ITA)
200 S Wacker, 15th Floor, Chicago, IL 60606
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
In this presentation, Leslie Vickrey and Michelle Krier from ClearEdge Marketing will walk you through this rapidly-evolving landscape, sharing case studies, best practices and tools for managing your PR efforts via social media. You’ll learn:
- The ground rules – what has changed in PR thanks to social media and what has stayed the same
- How to best use social media for PR efforts – and the differences between each social network when it comes to PR
- Real-world case studies of both successful PR campaigns and those that didn’t go so well
- Tools that can help you manage your PR efforts
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to professional services and software firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance, SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates.
ClearEdge Marketing is the exclusive Illinois Technology Association Affinity Marketing Partner and a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois. To learn more, please visit www.clearedgemarketing.com. Follow ClearEdge on Twitter at www.twitter.com/clearedgemktg and view ClearEdge’s Facebook profile at www.facebook.com/ClearEdgeMarketing.
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