ClearEdge Wins Gold, Bronze Tower Awards in BMA Competition
Firm Recognized for Best Webinar and Corporate Identity
Chicago, IL (May 24, 2010)—ClearEdge Marketing, (http://www.clearedgemarketing.com) an 
agency specializing in outsourced marketing solutions for professional services firms, announced today that it has earned two 2010 Tower Awards in an annual competition presented by the Chicago chapter of the Business Marketing Association (BMA). The Tower Awards recognize strategic and creative excellence in business-to-business marketing nationwide.
Competing against a field of some 300 entrants, ClearEdge won a Gold Tower Award for Best Webinar on behalf of Harvey Nash, the U.S. division of the global search and talent solutions firm. ClearEdge also captured the Bronze Tower Award in Corporate Identity for its comprehensive rebrand of The Brokers Group, a national staffing, executive search and human capital management firm now known as
Talon. Judges for the awards included senior marketing executives from Bank of America, Wells Fargo, Cisco Systems and SAP, among others.
“It’s gratifying to have our team’s efforts acknowledged by a distinguished panel in
a head-to-head competition with global firms,” said Leslie Vickrey, President and Founder of ClearEdge Marketing. “We’re most proud, though, that our work for Harvey Nash and Talon has demonstrated our drive to deliver strategic, creative marketing solutions that generate results no matter what the challenge.”
ClearEdge’s Gold Tower Award for Best Webinar on behalf of Harvey Nash addressed the company’s need for more consistent and meaningful contact with its national client base. The solution, a national webinar series focused on Harvey Nash insights around topics in IT and management, required extensive planning, outreach, execution and follow up. The webinar series successfully established thought leadership in the IT industry for Harvey Nash while giving its sales force a unified message and tools they could adapt to attract, retain and secure clients. Thus far, the webinar series has drawn some 300+ attendees, generating 40 new business appointments and five new deals in the pipeline.
ClearEdge also earned a Bronze Tower Award in Corporate Identity for their work with Talon, helping a professional services firm with three distinct divisions communicate their expertise, capabilities and solutions while launching a new executive search practice.
After several months of focus groups and extensive interviews with key staff, ClearEdge concluded that the solution was to unify and rebrand the three divisions with a name change. The revamped brand included a fresh logo, go-to-market message strategy and new Web site, which were rolled out via a 90-day brand integration plan through both internal and external communications. Dovetailing perfectly with the launch of its executive search practice, the transition was seamless; Talon was able to reorganize their business structure and has since gained a larger presence enabling them to engage in more cross-selling and strengthen their brand. Click here to read a case study detailing the rebranding project.
The Annual Tower Awards recognize outstanding marketing communications across 39 different categories in virtually every industry and across virtually every marketing communications discipline. Past winners have included agencies and corporate management from Edelman Public Relations, Ketchum Public Relations, Young & Rubicam and Cars.com, among others.
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance (formerly NACCB), ArrowStream and EdgeLink.
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida, Massachusetts and Michigan. To learn more, please visit www.clearedgemarketing.com. Become a ClearEdge fan and view pictures from the 2010 BMA Tower Awards ceremony on ClearEdge’s Facebook page www.facebook.com/ClearEdgeMarketing.
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