ClearEdge President to Host Roundtable Lunch at 2009 TechServe Alliance Conference & Tradeshow Titled The Marketing of IT Professional Services: What Works, What Doesn’t.
Friday, October 9, 2009 from 11:45 a.m. – 1:00 p.m. PT
ClearEdge Marketing President & Founder, Leslie Vickrey has been selected to host a roundtable lunch at the upcoming 2009 TechServe Alliance Conference & Tradeshow. This is Vickrey’s fourth consecutive year leading roundtable discussions at the annual TechServe Alliance (formerly NACCB) event. Vickrey will be joined conference by attendees, made up primarily of business leaders from IT services firms throughout the U.S.
The roundtable participants will share ways to stay top-of-mind with key decision makers, techniques for increasing qualified sales leads, such as target account programs, and share concrete ideas for how to help sales better leverage marketing tools and resources. By the end of lunch, attendees will have the information they need to expand their brand, implement proven marketing strategies and bolster sales.
In addition to the roundtable lunch, Vickrey is hosting a panel discussion on the best ways to synch sales and marketing teams to effectively fill the sales pipeline. In the session titled “More Leads, More Sales, More Success–The Importance of Synching Sales & Marketing for Greater Selling Success,” being held on Friday, October 9, from 1:15 to 2:15 p.m., Vickrey will be joined by a panel of IT services business leaders to discuss the challenges of driving in strong leads and closing tough sales—which can often put critical and closely connected sales and marketing teams at odds.
Vickrey is eager to share her insights garnered from more than 12 years of experience marketing in the staffing industry to help IT services business leaders achieve greater sales results through solid marketing programs.
For more information on the 2009 TechServe Alliance Conference & Tradeshow, being held October 7-9 in Las Vegas, please visit www.techservealliance.org/conference.
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance (formerly NACCB), ArrowStream, RiverPoint, TeamSoft, The Whitaker Companies, Galmont Consulting and The Armada Group.
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida and Massachusetts. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile here.
About TechServe Alliance
TechServe Alliance is a collaboration of IT services firms, clients, consultants and suppliers dedicated to advancing excellence and ethics within the IT services industry.
TechServe Alliance enhances efficiency and supports IT services companies in their delivery of best-in-class IT services by providing access to an exclusive portfolio of industry information and best practices derived from peer-to-peer knowledge sharing and subject-matter experts. TechServe Alliance also keeps members regularly informed of critical industry data, business trends, legal and legislative developments, and provides an extensive library of industry-specific model contracts and white papers.
Headquartered just outside the nation’s Capitol in Alexandria, Virginia, TechServe Alliance represents the interests of the industry before the U.S. Congress and other policy makers. For more information about TechServe Alliance, please visit www.techservealliance.org.
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