ClearEdge President to Host Panel Discussion at 2009 TechServe Alliance Conference & Tradeshow on Synching Sales & Marketing for Greater Selling Success
Friday, October 9, 2009 from 1:15 p.m. to 2:15 p.m. PDT
Like love and marriage, sales and marketing should go together like a horse and carriage. Regrettably for the sales pipeline, it’s rarely the case. TechServe Alliance (formerly NACCB) selected Leslie Vickrey, ClearEdge Marketing’s president and founder, to host a panel discussion at the 2009 TechServe Alliance Conference & Tradeshow focusing on the best ways to synch sales and marketing teams to effectively fill the sales pipeline. This will be Vickrey's fourth consecutive year leading a marketing discussion at TechServe's Annual Conference & Tradeshow.
With more than 12 years of experience marketing in the staffing industry, Vickrey has learned creative ways to overcome the sales-marketing melodrama, and fill the sales pipeline with a steady, rich stream of qualified leads. During the session titled “More Leads, More Sales, More Success – The Importance of Synching Sales & Marketing for Greater Selling Success,” Vickrey will be joined by a panel of IT services business leaders to discuss the challenges of driving in strong leads and closing tough sales—which can often put critical and closely connected sales and marketing teams at odds.
Panelists include:
Jamie Delsing, Managing Partner, Consultis
Bob Miano, President & CEO, Harvey Nash USA
Doug Ross, President, Synergis
Lisa Schmid, COO, Superior Consulting Services
Vickrey will lead attendees in exploration of proven techniques for creating a powerful sales-generation machine simply by improving the relationships and processes between sales and marketing teams. From measuring marketing programs to formalizing reporting processes, attendees will learn concrete steps to improve the sales-marketing relationship and dramatically expand and upgrade the sales pipeline.
For more information on the 2009 TechServe Alliance Conference & Tradeshow, being held October 7-9 in Las Vegas, please visit www.techservealliance.org/conference.
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance (formerly NACCB), ArrowStream, RiverPoint, TeamSoft, The Whitaker Companies, Galmont Consulting and The Armada Group.
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida and Massachusetts. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile here.
About TechServe Alliance
TechServe Alliance is a collaboration of IT services firms, clients, consultants and suppliers dedicated to advancing excellence and ethics within the IT services industry.
TechServe Alliance enhances efficiency and supports IT services companies in their delivery of best-in-class IT services by providing access to an exclusive portfolio of industry information and best practices derived from peer-to-peer knowledge sharing and subject-matter experts. TechServe Alliance also keeps members regularly informed of critical industry data, business trends, legal and legislative developments, and provides an extensive library of industry-specific model contracts and white papers.
Headquartered just outside the nation’s Capitol in Alexandria, Virginia, TechServe Alliance represents the interests of the industry before the U.S. Congress and other policy makers. For more information about TechServe Alliance, please visit www.techservealliance.org.
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