ClearEdge & TechServe Alliance to Host Webinar—Be a Non-traditional Marketer - Smart Ways to Brand Build & Boost Sales
Tuesday, June 8, 2010 from 12:30 p.m. – 1:30 p.m. ET
The most effective marketing initiatives are not always the first ones you think of—Web sites, brochures, direct mail and even today’s widely popular social media campaigns. Sometimes big results come from indirect, non-traditional marketing techniques that grab your prospects’ attention at times and in places where they least expect it. Join ClearEdge Marketing President & Founder Leslie Vickrey as she explores the following three non-traditional, yet highly effective marketing approaches, which are all proven to deliver sales, branding and customer retention results. Through real-world examples, Leslie will share ideas to:
- Enlist Customers in Your Sales Process – Learn how to make your clients a new and effective arm of your sales team.
- Participate in Award Programs – Discover how participating in competitions for local, regional and even national business and association awards can win your business some very powerful PR.
- Take Advantage of Public Speaking Opportunities – Find out how the marketplace opens up when you share your expertise.
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance (formerly NACCB), ArrowStream, RiverPoint, MDI Group and Hollstadt & Associates.
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices in Florida and Massachusetts. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile at www.facebook.com/pages/ClearEdge-Marketing/20365672223.
About TechServe Alliance
TechServe Alliance (formerly NACCB) is a collaboration of IT services, clients, consultants and suppliers dedicated to advancing excellence and ethics within the IT services industry. Through its many proprietary products and services that are built upon the collective knowledge, buying power, and action of hundreds of IT services and thousands of world-class clients, TechServe Alliance enhances efficiency and supports its companies in identifying premier IT consulting opportunities. In addition to providing unparalleled access to industry information and best practices through both peer-to-peer knowledge sharing and subject-matter experts, TechServe Alliance also keeps its alliance companies regularly informed of critical industry data, business trends and legal and legislative developments and provides online access to an extensive library of industry-specific white papers. Committed to advancing the industry, TechServe Alliance promotes ethical business practices by sponsoring the Statement of Business Principles—an ethical code of conduct to which all members are required to subscribe. Headquartered just outside of the nation’s Capitol in Alexandria, Virginia, TechServe Alliance represents the interests of the industry before the U.S. Congress and other policymakers. Learn more at www.techservealliance.org.
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