ArrowStream Selects ClearEdge Marketing as Marketing Partner
ClearEdge to support firm during critical growth mode
Chicago, IL (December 3, 2009)—ClearEdge Marketing, an agency specializing in outsourced marketing solutions for professional services firms, announced today a strategic marketing partnership with ArrowStream, a leading provider of supply chain solutions for the foodservice industry. The partnership will involve support of ArrowStream’s marketing and public relations (PR) efforts during a critical time of growth for the company.
Recently ranked fourth by Crain’s Chicago Business in its 2009 Fast 50, an annual list of Chicago’s fastest growing companies, ArrowStream has quickly earned a reputation as a premier provider of supply chain solutions for the foodservice industry. Key to the company’s rapid success is the ArrowStream Network—the largest, most extensive system of restaurants chains, distributors and manufacturers in the foodservice industry.
As part of ArrowStream’s vision to build the world’s most efficient supply chains, they also saw a need for efficiency in their marketing efforts. As such, ArrowStream decided to partner with ClearEdge Marketing to supplement its internal resources and provide them with the bandwidth to produce three times the amount of activity at a fraction of the cost.
“We began working with ClearEdge on a small project around 18 months ago and quickly realized a return on our investment,” commented ArrowStream Vice President of Marketing Lynn Tsoflias. “We were impressed with their ability to understand our business and be both strategic and tactical, plus their partnership allows us to ramp up/down marketing resources based on our business goals and budget. The bottom line: From increased media placements to return on demand generation efforts, we get results from ClearEdge.”
ClearEdge will support ArrowStream with numerous marketing and public relations activities, including their annual industry survey, demand generation campaigns, company blog, quarterly e-newsletters and marketing collateral, as well as innovative programs to be announced in 2010. ClearEdge will also help ArrowStream reach new media outlets through the announcement of key client wins and awards, as well as pitching key executives for public speaking opportunities.
“One look at ArrowStream’s business model, client list and management team and you know the company has something special,” noted Leslie Vickrey, ClearEdge president and founder. “We believe they’re positioned well to become known as the go-to source for supply chain management solutions and are proud they chose us as their outsourced marketing partner to help turn their vision into reality.”
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to small- and medium-sized professional services and staffing firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance (formerly NACCB), ArrowStream, EdgeLink and MDI Group.
ClearEdge Marketing is a WBENC-certified Women's Business Enterprise headquartered in Chicago, Illinois, with satellite offices Florida, Massachusetts and Michigan. To learn more, please visit www.clearedgemarketing.com. View ClearEdge’s Facebook profile at www.facebook.com/pages/ClearEdge-Marketing/20365672223.
About ArrowStream
ArrowStream is committed to helping customers and their supply chain partners improve operations and the bottom line. ArrowStream transforms the foodservice supply chain through patented, innovative solutions that help trading partners achieve results collectively that they could not reach individually. The company’s Network is the largest, most extensive collection of restaurant operators, distributors and manufacturers in the foodservice industry. More than $15 billion of product moves through and is tracked in the ArrowStream Network providing operational efficiencies, economies of scale and financial benefits to all trading partners in it.
Founded in 2000, ArrowStream quickly earned a reputation as a premier provider of supply chain solutions for the foodservice industry serving blue-chip customers such as Wendy’s, Church’s Chicken, Steak n Shake, and ARCOP, Arby’s purchasing cooperative group.
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