Date: Tuesday, October 2, 2012
Time: 7:30 a.m. – 10:00 a.m.
Location: Mid-America Club, Chicago
Leslie Vickrey, Founder and CEO of ClearEdge Marketing will particate as a panelist on the Crain’s Small Business Forum on Social Media. This forum will reach beyond the basics of social media and show you how to use it as an effective tool to grow your business. You will learn how to create compelling content that gets shared, to convert new followers into paying customers, and turn your own employees into brand ambassadors. You will also learn how to begin integrating mobile technology into your marketing strategy.
The panel will discuss:
- How to engage your audience instead of just broadcasting to them
- Lead generation and ROI, including how to convert followers into customers
- Putting an integrative strategy together – SEO, content marketing and social media
- Training your team to be social brand ambassadors
Panelists:
- (Moderator) Tracy Samantha Schmidt – Director, Training & Strategy, Crain’s Social Media Group
- Geoff Alexander – VP & Managing Partner, Wow Bao
- Ellen Rogin – CPA, CFP®, Entrepreneur, Author and Public Speaker
- Emerson Spartz – CEO & Founder, Spartz Media
- Leslie Vickrey – CEO, ClearEdge Marketing
Panelists will be answering questions via Twitter, so be sure to direct your questions to them by using hashtag: #SmallBizWeek.
About Crain’s Small Business Week
The third annual Crain’s Small Business Week is a week dedicated to small businesses area-wide, offering a variety of educational and business development activities along with opportunities to create partnerships to grow your business. For more information visit http://www.chicagobusiness.com/section/small-business-week.
About ClearEdge Marketing
ClearEdge Marketing provides innovative marketing solutions to professional services and software firms around the world. Through extensive industry experience and creative talent, the firm helps clients strategically and cost-effectively achieve critical marketing, branding, sales and PR goals. With its unique and flexible outsourced model, ClearEdge Marketing provides companies the benefits of a full-time marketing department without the associated overhead costs. Companies that rely on ClearEdge’s expertise include Harvey Nash, TechServe Alliance, SPR Companies, CARA, EdgeLink, Galmont Consulting and Hollstadt & Associates.
ClearEdge Marketing is the exclusive Illinois Technology Association Affinity Marketing Partner and a WBENC-certified Women’s Business Enterprise headquartered in Chicago, Illinois. To learn more, please visit www.clearedgemarketing.com. Follow ClearEdge on Twitter at www.twitter.com/clearedgemktg and view ClearEdge’s Facebook profile at www.facebook.com/ClearEdgeMarketing.
